Senior Growth Campaign Marketing Manager (m/f/d)

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Are you a marketer with experience in 360-across-the-channel media campaigns for Direct-to-Consumer brands? Do you feel at home in the segmented German media universe and/or have experience with marketing agencies? If you bring an ambitious ‘growth’ mindset and are excited about a rapidly growing, agile environment with a fun team, it sounds like we’d love to chat!

 

Role Background

Reporting to the Head of Regional Marketing Strategy and Planning, this individual is tasked with the (strategic) planning, execution and continuous refinement of our marketing and media campaign plans across the board. You will be responsible for aligning and executing the full-funnel media planning and buying strategies across various paid and owned channels, from awareness to conversion. In this context, you will be strategizing, planning, negotiating and purchasing ad space, ensuring effective cross-media audience targeting within the budget and with the right measurement in place. 

Based on performance, you will be responsible for optimizing the media and campaign budget to maximize the impact of our marketing campaigns and also drive innovation by testing new channels or ways to measure campaign impact. Post-campaign, you will dive into data to analyze impact and pull learnings for scaling activities in the future. Collaborating closely with cross-functional teams, internal and external stakeholders, and agencies, you will ensure alignment with overall business objectives while leveraging market insights to drive regional growth.

Working closely with our performance marketing team, you will make sure we effectively play offline and online channels together. This role requires a combination of strategic thinking, campaign and project management abilities, strong analytical skills combined with an innovative mindset, and creative problem-solving to optimize marketing efforts across various channels in Germany while still being very much in the details of the media planning and execution. Your contribution will ensure our marketing strategies and campaigns are both innovative and aligned with our broader financial and operational goals. The role will be based in Wolt’s Berlin office and is a fixed-term parental leave cover position.

 

What you’ll be doing

• Lead the development and implementation of impactful German 360 campaign and media plans to support business objectives.
• Ensure solid and detailed campaign plans and the operationally excellent execution of these across the board of paid, owned, and earned media, for various campaign types from brand to tactical or expansion/densification.
• Manage timelines, deadlines, budgets, and KPIs driving business results.
• Ensure cohesive brand, (Offline) media, promo, and online user acquisition strategies and execution.
• Manage regional campaign budgets effectively for meeting the overall media buying strategy and optimizing towards campaign and business goals.
• Coordinate with all internal and external stakeholders from the Partnerships teams over the Deals team, Brand Marketing, Performance Marketing, Channel managers, and media / creative agencies to ensure maximal collaboration and goal alignment.
• Brief creative teams to facilitate the development of compelling and relevant campaign content, as well as meeting deadlines for deliverables. 
• Drive the media buying across channels with an integrated full-funnel approach—offline and online, briefing media agency/partners and working alongside the internal media channel teams and managers for an aligned campaign planning, media buying, and meeting overall budgets and goals. 
• Lead buying negotiations with media agencies and vendors to secure effective ad placements across various channels, including TV, radio, print, and out-of-home.
• Track campaign performance, gather learnings, and provide recommendations for optimizing marketing mix allocation in order to maximize and scale impact, alongside our analytics team.
• Ensure meticulous campaign documentation and communicate campaign progress as well as performance to key stakeholders.
• Build and maintain strong relationships with regional and local media vendors and partners. 
• Support the forecasting of campaign outcomes, help set clear objectives, and contribute to strategic long-term planning.
• Monitor KPIs to inform marketing investment decisions and strategy adjustments.

 

Our humble expectations

• You have +6 years of experience with a proven track record in campaign management, strategy planning, and media planning and buying.
• Strong understanding of local market dynamics and media landscape, offline is a must, digital is a strong plus.
• Proven ability to lead, develop, and execute successful media marketing campaigns.
• Excellent analytical skills with the ability to interpret and challenge data, provide actionable insights, and use data to design, develop, execute, and evaluate campaigns and strategies.
• Strong negotiation and relationship management skills.
• First people leadership experiences.
• Exceptional organizational and project management skills.
• You are a reliable team player with the ability to deliver results on time and successfully manage multiple projects and stakeholders simultaneously.
• Key competencies in: strategic thinking and the ability to see the big picture, analytical skills for data-driven decisions, media planning and buying skills for optimizing budgets, negotiation skills for optimizing efficiency, communication skills for managing stakeholders effectively, strong problem-solving skills with a bias for action and impact.
• You have a proactive mentality - an independent thinker who can work with limited guidance but can deliver a successful outcome through grit and determination.
• Prior experience with hyperlocal marketing is a plus.
• Prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done.
• Language Proficiency: Fluent in English & German (C1+ or native level).

 

What we offer

• Exciting Challenges: You'll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.
• Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
• Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
• Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
• Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
• Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
• Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
• Flexible working hours & hybrid model
• Dog-friendly office culture.

 

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.