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Marketing Manager - Finland

Helsinki, Finland

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

We are on a mission to grow our business in the Finnish market and we are looking for a commercially-driven marketer with a strong analytical mindset to join our team. This role is a key player in driving growth for our business as well as our Wolt+ user base within the Finnish market.

In this role, you will work closely with the country's commercial team (including the General Manager, Head of Commercial, Account Managers, and Promotion Manager) to meet the local growth targets for all our business lines: restaurant, New verticals, and Wolt Market. Your main KPIs will include sales, new customer base growth, and retention, with a strong focus on achieving results through strategic campaign planning and execution.

 

What you’ll be doing

Your responsibilities will also include executing the yearly global and regional plans, and creating local marketing plans, ensuring that campaigns are planned and built to drive market growth.

You will also oversee the country's budget efficiency and ensure that all campaigns are aligned with regional strategy, driving growth and ensuring the success in the Finnish market.

In this role you’ll:

  • You will be responsible for driving the overall growth of all our business lines in the Finnish market, as well as for expanding the Wolt+ user base
  • You will work closely with our country commercial team to meet country-specific growth targets 
  • Your marketing peers are part of our lean regional marketing team, which handles various regional campaigns. You will collaborate with them to brief and align on campaign execution to ensure timely delivery
  • You will be responsible for planning and executing the yearly global, regional, and local marketing plans, ensuring that our marketing campaigns drive solid market growth 
  • You will plan all locally-driven marketing campaigns and activities in collaboration with your marketing colleagues in the Finnish market. Together, you will develop a comprehensive marketing plan consisting of global, regional, and local campaigns
  • You will also take part in our key partner meetings together with the Sales and Key Account Management teams, leading marketing discussions
  • You will own and nurture marketing relationships with our large enterprise accounts and other merchants
  • You will customize marketing pitches for new merchants, analyzing growth potential and proposing mutually beneficial marketing investments to unlock growth
  • You will also manage day-to-day operations together with the local marketing team including promotions, emails, and in-app campaigns (briefing, project management, and end-to-end campaign execution)
  • You will also work closely with the local Communication and PR team.

 

Our humble expectations

  • 8-10 years of experience in marketing, preferably within e-commerce and/or retail
  • Strong understanding of how business targets can be translated into marketing plans and activities aimed at growth
  • Self-driven and comfortable making decisions in a fast-paced environment
  • A strategic mindset, with a willingness to drive campaigns at an operational level, focusing on leading key stakeholders within a complex organization
  • Analytical mindset with the ability to make data-driven decisions
  • Capable of developing both long-term and short-term marketing plans, adapting strategies based on performance
  • Proven experience in managing marketing projects and collaborating with multiple stakeholders, both internal and external (e.g., production agency, internal/ external  media agency, performance marketing team, CRM team, promotion team, and commercial team)
  • Experience in an international working environment is an advantage
  • Open-minded, with a positive "can-do" attitude
  • Strong communication and presentation skills
  • Fluent in English & Finnish (C1+ or native level)
  • Experience from leading teams and cross-functional teams is a plus 

 

What we offer

  • Exciting Challenges: You'll be at the forefront of building the platform growth and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.
  • Impactful Work: Your efforts will directly contribute to the success of our platform in the Finnish market.
  • Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
  • Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
  • Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
  • Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
  • Immediate Impact: Begin your role as soon as possible, making an immediate impact for the Wolt platform.
  • Flexible working hours & hybrid model

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

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