Creative Director Social Media (all genders) - Retail & CPG Vertical

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what’s next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms.

Retail & CPG Vertical 

Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media. 

Role Overview: We are seeking a Senior Performance Marketing Manager to join our team and drive our performance marketing efforts for B2C and B2B clients across the DACH region. This role requires a strategic thinker with a proven track record in generating revenue through performance marketing. You will be responsible for designing, building, and optimizing paid media campaigns, managing key channels, and consulting with clients and internal teams to improve our approaches and creative output.

Our local benefits

• Flexible working hours 
• Work where it works for you. At home or in the office, or any mix you like 
• Working for strong brands and clients we believe in 
• 30 days' vacation per year 
• Urban Sports Club 
• Nice people in welcoming teams 

What you can expect

• Lead and inspire an interdisciplinary team of creatives from art directors, motion designers to copywriters.
• Prepare and perform presentations internally and on-site at clients.
• Ensure the highest creative quality and strategic consistency in all projects.
• Collaborate closely with clients to transform their visions into outstanding creative concepts.
• Identify and implement new trends, technologies, experiences, and innovative approaches in the digital space, with a strong emphasis on social media.
• Work closely with our influencer marketing and social media management team.
• Develop and integrate advanced AI technologies into creative processes and social media strategies.

What we'd love to see

• 8+ years of professional experience in the conception and implementation of social media content for brands and companies on all relevant platforms, preferably in a typical digital agency environment or in a comparable senior creative role.
• Experience as a Creative Director in a agency (with focus on digital or social media) or as a social media team lead on the media or corporate side. Your portfolio demonstrates your conceptual and visual expertise and includes creative social-first highlights.
• Up-to-date knowledge of digital trends — in digital culture and social media
• Strong skills in ideation and presentation.
• Strategic thinking capabilities.
• Proficiency in all common graphic tools and, above all, in the content production and supervision of moving image content.
• Experience with the creation of content using AI and preferably already applying it in your daily practice.
• Good knowledge of social media metrics and social media management.
• Fluency in German, both spoken and written, with the ability to evaluate content in English at a native level.
• Team player, open to discussions, flexible, and committed.
• Flexibility to travel when possible.
• Passion for driving innovation and unlocking new opportunities for brands in social media.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under louisa.henze@odt.net.