Senior Marketing Manager
WongDoody is looking for a results driven B2B Senior Marketing Manager in New York. In this role, you will support marketing operations and drive brand exposure, awareness, and demand for WongDoody across the globe. This person must excel at cross-functional collaboration with other business units and deliver high-quality work even under time constraints with attention to detail, strong organization skills, and great teamwork.
The Senior Marketing Manager, will support in executing brand marketing globally and support earned and owned media initiatives with project management and content development. Part producer, part marketer, part writer, part project manager, you will understand WongDoody's various design, marketing, strategy, and production offerings and capabilities.
WHAT YOU'LL DO
General
- Work to create, support, and manage the overall marketing strategy of the agency, with the goal of increasing the impact and reach of our brand, generating more leads and helping Wongdoody win more work.
- Manages project activities and ensure tasks are completed appropriately, deadlines are met and updates are provided. Tasks include developing project briefs, status check-ins, team and stakeholder reviews, debriefs, etc. We will want all your attention to detail in play here to keep multiple teams on track.
- Collaborate with sales and executive teams globally to provide project updates and support
- Manage and optimize marketing budgets ensuring efficient spend and maximum ROI.
- Lead the execution of the global awards strategy; identify awards, track submission deadlines, manage entry budgets, evaluate entry criteria, work with account teams to draft and submit award entries. Promote award wins.
- Support the global team with regular content updates on wongdoody.com
Campaign Management and Performance
- Develop, implement and optimize integrated B2B marketing campaigns across various digital channels.
- Define target audiences, campaign objectives, messaging and measurable KPI’s for all marketing initiatives (MQL’s, SQL’s, CPL, ROI).
- Manage marketing automation platforms (e.g. Hubspot, Pardot) for lead nurturing and campaign execution, leveraging automation for efficiency and personalization.
- Build and maintain a permission based list of prospects and influencers and send appropriate e-mailings.
Content
- Create content in support of the content strategy and our thought leadership requirements:
- Create a wide range of compelling marketing content including
- Website content and landing pages
- Case studies and success stories
- White papers
- Webinar presentations
- Emails, newsletters and drip campaigns
- Social media content and campaigns
- Email marketing content
- Manage content calendars and workflows to ensure timely delivery
Events
- Plan, organize and execute in-person and virtual B2B events.
- Develop strategies for lead capture and nurture.
- Manage event logistics, event content creation and track event ROI and effectiveness.
WHAT YOU'RE LIKE
- Self-starter mentality and hands-on/DIY work ethic
- Proactive problem solver
- Confidence to engage and support senior staff
- Excellent interpersonal and relationship-building skills
- Someone with a sense of humor
WHAT YOU'VE GOT
- Bachelors degree
- 7+ years of professional experience in marketing,
- Proficiency in a wide range of owned/earned media channels
- Excellent project management skills and ability to stay organized
- Experience driving results in a cross-functional capacity globally
- Excellent written communication and storytelling skills
- Proficiency with marketing platforms (e.g. Salesforce, Canva, Adobe Express, Campaign Monitor, Pardot, Hubspot, Webflow, Wordpress etc)
- Track record of managing multiple projects as well as small teams
- Experience working with global teams and representing multiple regions
TO APPLY: For full consideration please upload both a resume and cover letter.
THE PERKS
We’ll pay you to come work here, because we’re generous like that. Our salary range for this role is $75-85k, but on top of your paycheck, you’ll receive a whole lotta benefits to help keep you healthy, secure, and balanced. You’ll get great medical, dental and vision insurance, 401K with company match, extended holidays, flexible summer hours, and volunteer time off to name a few.
ABOUT US
WongDoody is a human experience company, powered by Infosys with offices around the globe. Since our founding in 1993, we have won hundreds of international awards for creativity and marketing effectiveness, while building a culture that consistently makes WongDoody one of the “Best Places to Work”. We recognize and agree that our people and our culture are paramount to our success.
While some of us are still working remotely in North America, our regional offices are open! Our teams enjoy working in a hybrid capacity and we gather in the office as client needs, agency celebrations and team dynamics dictate.
We are a team of fun, fearless, ego-less, values-driven, and collaborative problem-solvers distributed around the world with one goal in mind – creating better human experiences. Human experiences are the touch points that make brands and technology matter to customers. We use strategy, creativity, design, and data to develop engaging experiences that transform businesses, and work with Infosys to achieve global scale at speed.
WongDoody is a proud Equal Employment Opportunity employer where we are committed to creating an equitable, diverse and inclusive workspace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We are intentional about creating a space that celebrates, embraces, and also reflects the diversity of the world we live in. Candidates from diverse backgrounds are strongly encouraged to apply.
All candidate information is kept confidential according to EEO guidelines.
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