Senior Partner Marketing Manager

The job in short

Join a high-impact, global role where you'll own the end-to-end marketing strategy for our most strategic technology and services partners. This isn't traditional partner marketing—you'll be the architect, deeply embedding joint value propositions into our core Account-Based Marketing (ABM) programs to drive deal acceleration and pipeline growth.

Meet the job

You will be the primary orchestrator, defining and executing how Backbase goes to market with key partners on a global scale. This is a highly independent role focused on moving fast, showing impact, and ensuring partner narratives are a crucial accelerator in our enterprise sales cycle, from messaging and content co-creation to cross-functional execution.

• Own the end-to-end Partner Marketing strategy for key strategic partners, ensuring full alignment across global and regional marketing teams.
• Deeply embed partner narratives into running ABM programs in collaboration with Field Marketing to accelerate priority deals.
• Co-define and articulate compelling joint value propositions with Product Marketing that highlight shared narratives and market differentiation.
• Act as the lead orchestrator across internal stakeholders (Alliances, Sales, Product) and external partner marketing teams for coordinated execution.
• Co-create foundational content with partners, ensuring it meets the needs of sales, demand generation, and ABM programs.
• Track and report on the performance of partner-influenced ABM programs to measure impact and inform future strategy.

How about you?

We’re looking for a highly independent, collaborative marketing leader who has a strong bias for action and is energized by building a function without a playbook. Your experience in developing joint go-to-market motions with strategic partners and your deep understanding of enterprise ABM will be key to success. You should have an outcome-oriented mindset and be comfortable leveraging an AI-first approach to accelerate planning and execution.

• 7+ years of B2B marketing experience with a focus on developing joint GTM with strategic partners (e.g., GSIs, Advisories, Technology Resellers).
• Strong understanding of Account-Based Marketing (ABM) and how partner value influences complex enterprise deals.
• Proven ability to work independently and lead cross-functional, global projects without heavy operational support.
• Experience in content curation and storytelling, able to package complex value propositions into clean, compelling narratives.
• Experience working closely with Product Marketing and Field Marketing and a clear understanding of building value-led partner narratives.
• A hands-on attitude, high ownership, and fluency in English (written and spoken).