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Senior Manager, Content Marketing

Amsterdam

The job in short

As a Senior Manager, Content Marketing you will lead our global content strategy and execution. Reporting to the Chief Marketing Officer (CMO), you are pivotal in fueling demand generation, account-based marketing (ABM), and sales alignment through high-impact content initiatives. You will be responsible for creating and executing a content strategy that attracts, engages, and converts enterprise B2B audiences, supporting both inbound and outbound efforts in close collaboration with sales and marketing teams.

Meet the job

● Content Strategy & Execution: Develop and implement a data-driven global content strategy that supports demand generation, ABM, and sales enablement initiatives;

● Sales & ABM Alignment: Partner with field marketing (ABM) and sales teams to develop targeted content that resonates with high-value accounts and accelerates pipeline velocity;

● Content Creation & Management: Oversee the creation of compelling content formats, including modern assets like podcasts, social content, whitepapers, case studies, blog articles, ebooks, video scripts, and more, ensuring consistency in messaging and tone;

● Thought Leadership & Brand Voice: Establish and maintain a strong, differentiated thought leadership position in the enterprise software market;

● SEO & Organic Growth: Drive content optimization strategies to improve search rankings and organic traffic aligned with our digital team;

● Content Distribution & Amplification: Ensure content is leveraged across digital channels, including email, social media, paid campaigns, and partnerships to maximize reach and engagement;

● Performance & ROI Measurement: Track and analyze content performance, leveraging insights to refine strategy and demonstrate clear ROI on content marketing efforts;

● Team Leadership & Collaboration: Work cross-functionally with demand generation, field marketing, sales, product marketing, and external agencies to ensure a seamless content ecosystem.

How about you

● 7+ years of experience in content marketing, ideally within B2B enterprise software, SaaS, or technology sectors;

● Proven track record of driving demand generation and sales enablement through content marketing;

● Experience working in account-based marketing (ABM) environments, supporting warm outbound strategies and sales-aligned initiatives;

● Exceptional storytelling and writing skills, with the ability to translate complex concepts into engaging, compelling content;

● Strong understanding of SEO, organic growth strategies, and content amplification techniques;

● Data-driven mindset with experience in measuring and optimizing content performance;

● Ability to collaborate with senior stakeholders, sales leaders, and cross-functional teams;

● Experience managing content teams, freelancers, and agencies;

● Familiarity with marketing automation platforms (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and content management systems (CMS).

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EMEA Demographic questions

At Backbase, we recognise the importance of a diverse workforce and belonging. As part of our commitment to  a more inclusive environment, we gather some demographic questions during the recruitment process.

Any demographic questions asked during the application process are voluntary and will not influence hiring decisions. Your responses are completely anonymous and solely used for internal diversity initiatives. Backbase is an equal opportunity employer and does not discriminate. 

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