Vice President of Marketing - North America

***We're open to candidates based in other US locations who are happy to work remotely and travel when needed***

We’re looking for a VP of Marketing to lead our next big move in North America.
This is our fastest-growing region, and we’re turning up the volume. If you’re a bold builder who thrives on impact, momentum, and meaningful growth—read on.

At Backbase, we’re on a mission to set bankers free. Free from legacy systems, clunky processes, and status-quo thinking. We're reshaping the industry with our AI-powered banking platform—and we need a marketing leader who can drive this story home.

This isn’t a VP job in name only.
You’ll be the senior marketing leader for North America, steering both our Enterprise and Community Financials segments. That means leading the full-stack: brand, ABM, demand gen, field, content, digital. It’s all yours to shape and scale. You’ll partner closely with sales, own pipeline outcomes, and lead a scrappy, high-velocity team that knows how to move.

You’re a fit if you:

• Think like a brand strategist and act like a growth hacker.

• Can take an enterprise narrative from bold idea to boardroom buy-in.

• Know your way around the CMO suite and the CRM dashboard.

• Love to lead, build, experiment—and win.

What You’ll Do

Strategy + Execution

• Architect and drive GTM for both Enterprise and Community segments in North America.

• Own the marketing engine across the funnel—from brand to demand.

• Align closely with sales to prioritize accounts and craft high-conversion plays.

Demand Gen & ABM

• Lead full-funnel ABM campaigns that move the C-suite.

• Run and refine a high-performance demand engine—data, signals, creative, all of it.

• Build journeys that personalize and resonate, not just automate.

Brand & Narrative

• Bring the Backbase story to life regionally in a way that cuts through the noise.

• Evolve our global narrative into a sharp, distinct voice that lands with North American buyers.

Team Leadership

• Build and lead a modern marketing team that moves with purpose and pace.

• Be a hands-on leader who’s not afraid to roll up your sleeves.

• Create a culture of trust, experimentation, and ownership.

Modern Tactics, Real Results

• Think beyond the usual: influencer collabs, dark social plays, C-suite dinners, personalized DMs.

• Collaborate across Product Marketing, Ops, Enablement to maximize every motion.
  
  

What You Bring

• 10+ years in B2B marketing leadership, including 3+ years at VP level in high-growth settings.

• Deep experience in fintech or enterprise software—ideally both.

• A track record of owning pipeline, not just influence metrics.

• Strategic and scrappy: you know how to scale, and you’re not afraid to start.

• A modern marketing mindset with tools like Salesforce, 6sense, and AI baked into your workflow.

• Clarity, curiosity, and a creative edge that sets you apart.