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Senior Content Manager

Palo Alto, California

About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

Responsibilities

We are seeking an experienced Senior Content Marketing Manager with expertise in artificial intelligence and agentic AI to lead the creation and dissemination of high-impact thought leadership content that interprets trends, use cases, and narratives in agentic AI for an executive audience. This role will position the Workato brand as a credible innovator in the AI-driven transformation of business, leveraging enterprise software expertise and proven newsletter growth strategies to engage and expand our audience.

  • Design and execute a content strategy on the hottest topics in software
    • Design and execute a thought leadership content strategy that delivers compelling insights into agentic AI trends, use cases, and enterprise applications, tailored to C-level executives and IT decision-makers.
  • Operate at the cutting edge of Workato’s point of view
    • Oversee the production of high-quality, opinionated content with your own byline as well as executive ghostwriting, including newsletter articles, whitepapers, and thought pieces that shape industry perspectives on AI and enterprise software.
  • Build an engaged subscriber base to elevate Workato’s credibility and influence
    • Build a newsletter and drive subscriber growth through organic and paid channels (on a platform such as Substack or Medium), using data-driven strategies to optimize engagement, open rates, and click-through metrics.
  • Keep tabs on the latest trends in our industry and in Agentic AI research
    • Stay ahead of the agentic AI landscape, including emerging technologies, competitive dynamics, and market trends, to ensure content is authoritative, relevant, and forward-thinking.
  • Collaborate and build relationships across the organization
    • Partner with product marketing, product, and communications teams to align thought leadership content with business goals, delivering narratives that influence opinions and drive impact.
  • Build feedback loops that improve our performance with data
    • Leverage audience analytics and feedback to refine content strategies, ensuring resonance with enterprise stakeholders and measurable improvements in engagement.

Requirements

Qualifications / Experience / Technical Skills

  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field. Advanced degrees or certifications in AI or marketing are a plus. Academic debate experience is a plus.

  • 7+ years in content marketing or thought leadership roles, with at least 3 years focused on enterprise software. Experience in automation, integration, orchestration, or other middleware is a plus!

  • Proven track record of developing and scaling successful newsletters or email lists, with measurable growth in subscriber base and engagement metrics.

  • Deep understanding of the AI landscape and enterprise software.

Soft Skills / Personal Characteristics

  • Exceptional writing, editing, and storytelling abilities, with a focus on translating complex AI concepts into accessible, compelling content.

  • Expertise in newsletter growth strategies, including paid and organic growth (e.g., blog, Substack, Medium, or similar).

  • Strong project management skills, with the ability to manage multiple content initiatives and deadlines.

  • Familiarity with enterprise software ecosystems, including SaaS, cloud computing, and data analytics platforms.

For California applicants, the pay for this role begins at $120,000 plus variable, benefits, perks and equity.

(REQ ID: 2143)

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