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Principal Product Designer (US)

West

About the Role

Workera is at an exciting stage of growth, and we are seeking an experienced Principal Designer to play a critical role in shaping the creative and product experience within our team. This is a player-coach role, meaning you’ll balance hands-on design work with strategic leadership to ensure both execution and long-term vision align with company objectives. Your work will have a large impact and this role is currently reporting to our CEO who you will get to work closely with. 

In this role, you will collaborate with designers, product managers, and engineers to develop high-quality visual assets and scalable design solutions. You will drive creative excellence, establish design best practices, and influence our product roadmap, ensuring a high standard of execution.

This role requires a deep understanding of evolving technologies and workflows, particularly in AI and Generative Design, to maintain top-tier creative quality. 

What You’ll Do

First 3 Months:

  • Hands-on Design & Leadership: Execute high-impact design work while guiding design standards and best practices.
  • Creative & Product Alignment: Work closely with cross-functional teams (PMs, engineers, data scientists) to integrate strong design principles into our products.
  • Design System Foundation: Work with designated contractor on defining a scalable design system and framework to maintain quality and efficiency.
  • Design Standards: Begin developing guidelines and tooling that enhance creative consistency across teams and ensure scalable design solutions.
  • AI & Machine Learning Integration: Evaluate and provide feedback on AI-generated assets to ensure alignment with artwork standards and aesthetic goals.

6 Months In:

  • Scaling Creative Processes: Establish and refine creative workflows to optimize cross-team collaboration and execution speed.
  • Strategic Influence: Engage with leaders and key partners to drive high-impact design decisions and shape our product experience.
  • Guideline & Tooling Development: Develop tools and frameworks that streamline the design workflow across teams.
  • Cross-Functional Collaboration: Continue working across global teams to refine visual standards and motion design guidelines.
  • Product Evolution: Adapt visual standards to evolving business and product needs, ensuring our designs remain innovative and competitive.

9 Months In:

  • Creative & Design Vision: Establish a long-term creative strategy to drive innovation and excellence in design tooling, asset creation, and UI/UX development.
  • Scaling Design Systems: Expand and refine our design system to support broader business goals, ensuring consistency across products.
  • Driving Innovation: Continue evolving our design infrastructure to leverage AI, automation, and scalable workflows.
  • Stakeholder Influence: Work closely with senior leadership to drive strategic initiatives and advocate for the impact of design.
  • Continuous Learning Culture: Foster a culture of innovation and continuous learning within the design team, ensuring design remains a key driver of success.

What You’ll Bring

  • 10+ years of experience in content strategy, UI/UX design, and art direction within a creative studio, tech platform, media company, or agency.
  • A passion for the craft of designing great products hands-on.
  • Deep expertise in visual design, interaction design, and generative AI workflows.
  • Proven track record of defining and scaling design systems and frameworks.
  • Strong cross-functional collaboration skills – experience working closely with engineering, product, and business teams.
  • Ability to balance hands-on design execution with strategic leadership.
  • Experience integrating AI-driven design processes and leveraging machine learning models in creative workflows.
  • Strong editorial judgment, storytelling ability, and a passion for high-quality visual execution.

Preferred Qualifications:

  • Experience leading and mentoring designers in a player-coach capacity.
  • Familiarity with Generative AI and machine learning-driven design workflows.
  • Experience working in fully remote and international teams.
  • Background in building and evolving scalable creative tooling.
  • Prior experience in high-growth environments, scaling teams and processes efficiently.

Who You Are

  • Player-Coach: You balance hands-on execution with strategic thinking, ensuring both high-impact design work and long-term team growth.
  • Creative Problem-Solver: You navigate ambiguity, turning complex challenges into clear, effective design solutions.
  • Systems Thinker: You build scalable design systems and workflows that ensure quality and efficiency across teams.
  • Impact-Driven: You take ownership of your work, ensuring that design directly contributes to business and product success.
  • Cross-Functional Partner: You thrive in collaboration with engineers, PMs, and other stakeholders, driving shared goals forward.
  • Innovative & Adaptable: You embrace new technology and design trends, ensuring our creative output remains cutting-edge.
  • Proficiency in utilizing AI tools such as ChatGPT or equivalent digital assistants and applying them effectively within your work context. 



About Workera

Workera is a fast-growing, Series B Silicon Valley start-up redefining how enterprises understand, develop, and mobilize talent. Workera’s skills intelligence platform empowers leaders to make better, more informed talent development decisions. Utilizing computational psychometrics, machine learning, and AI technologies, Workera delivers best-in-class computer adaptive assessments with hyper-personalized learning plans to global companies across all industries. Our clients include Samsung, Siemens Energy, and the US Air Force.

Our founder is Kian Katanforoosh, an award-winning Stanford Computer Science Lecturer who has taught AI to over 1 million people, and our Chairman is Dr. Andrew Ng, co-founder of Coursera (NYSE: COUR), CEO of DeepLearning.AI, and founding lead of the Google Brain project.

We’re learners, dreamers, and game-changers. Join us. 

At Workera we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Workera believes that diversity and inclusion among out employees is critical to our success as a company, and we seek to recruit, develop and retain the best and most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.

About Workera

Workera is a fast-growing, Series B Silicon Valley start-up redefining how enterprises understand, develop, and mobilize talent. Workera’s skills intelligence platform empowers leaders to make better, more informed talent development decisions. Utilizing computational psychometrics, machine learning, and AI technologies, Workera delivers best-in-class computer adaptive assessments with hyper-personalized learning plans to global companies across all industries. Our clients include Samsung, Siemens Energy, and the US Air Force.

Our founder is Kian Katanforoosh, an award-winning Stanford Computer Science Lecturer who has taught AI to over 1 million people, and our Chairman is Dr. Andrew Ng, co-founder of Coursera (NYSE: COUR), CEO of DeepLearning.AI, and founding lead of the Google Brain project.

We’re learners, dreamers, and game-changers. Join us. 

At Workera, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Workera believes that diversity and inclusion among our employees are critical to our success as a company, and we seek to recruit, develop and retain the best and most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.

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