Head of GTM Engineering

Job Description

We’re looking for a Head of GTM Engineering to build, scale, and optimize an AI-powered GTM system that drives pipeline, revenue, and efficiency. You’ll lead a small team of GTM Engineers, working at the intersection of AI, automation, data, and growth to supercharge outbound, Inbound, ABM, and paid marketing efforts.

If you're a hacker at heart, obsessed with AI automation, and thrive on creative technical solutions that unlock revenue, this role is for you.

So, what will your new role look like?

• Build & Scale AI-Driven Outbound → Design a fully automated outbound & allbound system, integrating AI, intent data, and unstructured data sources.
• Develop Scalable Growth Playbooks → Create hyper-targeted market signals and playbooks that drive revenue.
• Power ABM & Paid Marketing → Implement AI workflows for account-based marketing (ABM) and optimize paid acquisition through better intent data.
• Integrate AI Agents & Automate GTM Workflows → Deploy AI-driven automation across sales, marketing, and growth teams.
• Optimize the GTM Tech Stack → Integrate key tools like Hubspot, Salesforce, Clay, Clearbit, ZoomInfo, and custom AI agents.
• Support Sales & Growth Teams → Build automated messaging and workflows that help sales teams close more deals, faster.

A typical week?   

• Design, implement, and test AI-driven outbound automation workflows.
• Develop and refine multi-signal playbooks for outbound targeting and engagement.
• Optimize and integrate the GTM tech stack (HubSpot, Salesforce, Clay, Clearbit, ZoomInfo, etc.).
• Support sales and marketing teams by deploying automation to improve engagement efficiency.
• Run rapid AI-driven GTM experiments, track results, and continuously optimize.
• Work closely with growth, marketing, and sales teams to ensure AI automation delivers real business impact.

What does your future team look like?   

The GTM Engineering team is a brand new team at Workleap, operating within the broader Growth function. Operating at the intersection of AI, automation, data, and growth, this team plays a critical role in optimizing and scaling our go-to-market strategy.

What are the next challenges awaiting your team?   

• Build and scale a fully automated outbound and allbound GTM system—a foundational growth engine for Workleap.
• Expand the GTM engineering team to tackle more automation and AI use cases.
• Operationalize AI-driven workflows at scale—not just for GTM but across Workleap to enhance efficiency across multiple teams.

Qualifications

• AI Automation & Data Scraping Expertise → You’re a master at scraping, extracting, and operationalizing data at scale.
  • Expertise in data scraping (BeautifulSoup, Scrapy, Puppeteer) and enrichment pipelines using tools like Clay, Clearbit, Apollo, ZoomInfo.
  • Building AI-driven lead scoring models to prioritize high-propensity accounts.
• Team Leadership & People Management → You have experience leading and scaling a team and driving execution in a fast-paced environment.
• Technical GTM Skillset → Strong Python, SQL, and API experience to build and scale GTM workflows.
  • Ability to design, build, and optimize automated GTM workflows using tools like Zapier, Make (Integromat), Airops, dbt, and custom scripts.
• GTM SaaS Experience → You’ve built data-driven playbooks, outbound systems, and ABM strategies that drove revenue.
• Intent Data Utilization & Signal-Based Selling
  • Experience in aggregating and acting on buyer intent signals (e.g.,ZoomInfo, Clay, website visitor tracking, LinkedIn engagement).
  • Building custom enrichment workflows to combine firmographics, technographics, and behavioral signals into actionable intelligence.
• Deep Curiosity & Creativity → You love finding hidden growth levers and automating what others think is manual.
• Ownership & Execution → You don’t wait. You build, test, and launch—fast.