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Product Marketing Manager

San Francisco

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for an experienced and ambitious Product Marketing Manager to join our team! You’ll play a key role in our go-to-market strategy and own all things product marketing, from positioning to market research to product launches to enablement. This role sits at the intersection of product, marketing, sales, and customer success, and plays a critical part in fueling our growth. If you’re passionate about telling compelling product stories, launching new features, and enabling go-to-market success, we’d love to meet you.

Day in the Life

  • Develop and drive clear, compelling messaging and positioning that differentiates our products in the market and resonates with our target audiences.
  • Own product launches end-to-end—from strategic planning and messaging development to cross-functional coordination and launch execution.
  • Work closely with Leadership to understand company vision and priorities and translate that into related marketing initiatives.
  • Partner closely with Product Management to deeply understand the product roadmap and ensure our go-to-market strategy aligns with customer needs and business goals.
  • Lead market, customer, and competitive research to uncover trends, insights, and opportunities—translating that knowledge into actionable strategies.
  • Create and maintain core product marketing assets, including pitch decks, product one-pagers, battlecards, website copy, demo scripts, and more.
  • Enable revenue teams by building and delivering sales training, competitive intel, and tools that help them tell the product story and close more deals.
  • Collaborate across Marketing, Sales, Customer Success, and Enablement teams to ensure consistent messaging and execute effective go-to-market campaigns.
  • Serve as a key spokesperson and evangelist for our products, both internally and externally.
  • Monitor and analyze the performance of product marketing initiatives and use data to iterate and improve.

Who You Are

  • 5-7+ years of experience in product marketing, preferably in B2B SaaS or technology companies.
  • A natural storyteller who can translate complex features into clear, customer-focused messaging.
  • Proven track record of owning product launches and go-to-market initiatives that drive business results.
  • Deeply customer-focused—you’re passionate about being the voice of the customer and ensuring their needs, pain points, and perspectives are reflected in messaging, positioning, and go-to-market strategy.
  • Equally strategic and tactical—you can zoom out to develop messaging frameworks and go-to-market plans, then zoom back in to execute deliverables with precision.
  • Experience working with direct sales as well as partnership channels.
  • Experience conducting and applying competitive and market research to guide strategy.
  • Excellent written, verbal, and visual communication skills—you’re comfortable creating everything from messaging docs to polished pitch decks.
  • Strong project management skills with the ability to juggle multiple priorities and work cross-functionally.
  • Data-driven and outcomes-oriented—you’re motivated by impact and constantly seek ways to optimize and improve.
  • Comfortable with ambiguity and fast-paced environments—you bring structure, clarity, and energy to everything you do.
  • (Nice to Have): experience in HR tech or vertical SAAS
  • Must be willing to report to the office for up to 5x a week 

What We Offer

  • A mission-driven and value-based company dedicated to empower deskless workers and local businesses
  • An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
  • Competitive salary and equity
  • Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
  • In office amenities and stocked kitchen
  • 401K Plan 
  • Pre-tax commuter benefits
  • Learning/development stipend
  • Unlimited PTO

Salary Range: In compliance with the California Pay Transparency Law, the base salary range for this role is between $140,000 - $170,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Additional Information 

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

We are committed to the full inclusion of all qualified individuals.

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