Job Application for Brand Marketing Manager at WorldStrides

New

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description

The Brand Strategy Manager drives awareness, differentiation and enrollment growth across WorldStrides’ K-12 Individual student travel portfolio. Reporting to the Director, Brand Strategy & Go-to-Market, you’ll lead enrollment strategy for priority programs, help bring a more unified brand to life across the portfolio, and take new programs and partnerships from concept to launch. You’ll turn customer and competitive insight into clear positioning, grow our visibility across search and AI-powered discovery, and work closely with agency partners and our in-house creative team. This role is for a hands-on strategist who is as comfortable presenting findings to senior leaders as working through campaign details.

Responsibilities

Enrollment & Campaign Strategy

Lead strategy and execution to drive enrollment for priority programs, including Oxbridge Academic Programs, across paid, owned and earned media.
Develop full-funnel campaigns across digital, social, search, email and direct mail.
Monitor campaign and launch performance, read the results, and adjust to improve them.

Brand Positioning & Messaging

Develop and maintain positioning, messaging frameworks and value propositions across the K-12 Individual portfolio.
Support brand architecture and implementation as we align and simplify our brands for families.
Conduct market, customer and competitive research to find opportunities for differentiation.
Keep messaging consistent across web, email, digital, social and creative so families can compare programs with confidence.

Go-to-Market Strategy

Lead go-to-market efforts from concept to delivery for new programs, products and partnerships.
Use customer surveys, testing and feedback to validate value propositions and shape direction before launch.
Build launch plans covering audience, messaging, content, channel activation, measurement and sales enablement.
Work with marketing, product, enrollment and creative teams to bring programs and campaigns to market.

Organic Growth & AI-Powered Discovery

Improve how WorldStrides shows up in AI-generated answers (e.g., ChatGPT, Google AI Overviews) and traditional search through stronger organic content.
Work with our PR agency on earned media, storytelling and user-generated content that build organic visibility.
Partner with content, SEO, social and digital teams to improve search performance and on-site conversion.
Set up ways to measure brand awareness, share of voice and organic growth.

Agency & Creative Leadership

Manage creative, media and PR agencies from scoping and briefing through delivery, quality and cost.
Evaluate creative against strategy and give clear, actionable feedback that makes the work better.
Work day-to-day with our in-house copywriter, designer and social media team.
Help manage campaign budgets and spend.

Success in the first year

Measurable contribution to enrollment goals for priority programs, including Oxbridge.
Clear progress in how often WorldStrides programs appear in AI-generated and organic search results.
A running earned media and storytelling program built with our new PR agency partner.
At least one new program or partnership launched with clear value propositions, test-and-learn insights and measurable results.
Updated brand messaging and value propositions applied consistently across the K-12 Individual portfolio.
A reputation as a trusted voice who turns data into clear insights and presents them confidently to marketing leadership.

Qualifications

5+ years of experience in brand marketing, brand strategy, digital marketing, product or go-to-market marketing, or comparable creative agency experience.
A track record of developing positioning and messaging that delivered measurable results.
Experience leading cross-functional launches from strategy through in-market execution.
Experience managing creative agencies, media partners and creative talent.
Comfort reading data and turning results into insights, and building and presenting recommendations to senior leaders.
Experience across paid, owned and earned channels, including digital, social and search.
Working knowledge of SEO and organic growth, and curiosity about how AI is changing search and discovery.
A blend of creative and analytical strengths, with strong organizational, written and verbal communication skills.

Preferred

B2C or consumer marketing experience.
Experience managing direct reports.
Hands-on use of AI tools in marketing work.
Direct mail campaign experience.
Experience with PR, earned media or content storytelling programs.
Experience in education, travel, hospitality or other mission-driven consumer brands, especially marketing to students, families or educators.
Familiarity with brand measurement, web analytics and social listening tools.

Work Perks

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment

The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.

Compensation Range

$125,000 - $135,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

Create a Job Alert

Interested in building your career at WorldStrides? Get future opportunities sent straight to your email.

First Name

Last Name

Preferred First Name

Country

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Are you at least 18 years of age?

Select...

Have you ever been or are currently employed by WorldStrides or a WorldStrands brand, including but not limited to ISA, The Education Abroad Network, Explorica, Oxbridge Academics Programs, or Envision?

Select...

If you are a current WorldStrides team member, please use the internal posting to apply to this position.

If hired, can you provide proof of your legal right to work in the US?

Select...

Do you now, or will you in the future, require employment visa sponsorship (e.g., H-1B)?

Select...

Are you willing to work overtime if asked?

Select...

Are you able to travel if the job requires it?

Select...

The hiring process may consist of a phone interview, manager(s) interview, reference checks, and potential employment assessment. Are you willing to participate in this process?

Select...

The information provided in this application/resume for employment is true, correct and complete to the best of my knowledge. If employed, any misstatement or omission of fact on this application, any resume furnished to us, or any interviews may result in dismissal. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at any employment decision. As applicable, I understand that satisfactorily passing a background check is required prior to employment.

Select...

LinkedIn Profile

Website

Name a brand outside your own work that is unusually good at positioning, in any industry. What is the one thing it does that its competitors miss? (max 100 words)

Describe a time an agency or creative partner delivered work that looked on-brand but missed the strategy. What feedback did you give, and what changed in the final work? (3 sentences or fewer)

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity?

Select...

How would you describe your racial/ethnic background?

Select...

How would you describe your sexual orientation?

Select...

Do you identify as transgender?

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?

Select...

Are you a veteran or active member of the United States Armed Forces?

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in WorldStrides’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Brand Marketing Manager

Company Introduction

Job Description

Responsibilities

Success in the first year

Qualifications

Preferred

Work Perks

Apply for this job

U.S. Standard Demographic Questions

Voluntary Self-Identification