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Senior Manager, Analytics & Insights

US - REMOTE

 

The Cultural Connections Agency

Senior Manager, Analytics & Insights

Location: Remote (LA, MIA, ATL or NYC preferred)

 

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB.

We’re looking to hire a Senior Manager, Analytics & Insights, to join the Marketing department and partner closely with our growing roster of clients.

While the Analytics & Insights service is housed in the Marketing department at WORTHI, the person in this role will also collaborate with and contribute to the PR team’s efforts. When it comes to the canvases this team paints on, they don't limit themselves by a certain function or marketing mix diagram. The audiences WORTHI is trying to reach on behalf of our clients do not live in boxes, so we do not think in them either. The Marketing team is made up of experts in social/digital, print, OOH, paid media, content, copywriting, brand partnerships, creator/influencer relations, and so much more.

The person who will be successful in this role is a problem solver at heart.  With a results-oriented approach and their deep understanding of digital marketing, they look for solutions with insights, curiosity and creativity. They’re proactive, organized, detail-oriented, and highly collaborative. With their excellent time management skills, they never miss deadlines and deliver their work free of error and on time. They thrive at growing companies with fast-paced environments, and have a deep commitment to client service. They approach each day with a “can-do” attitude and a “what’s next” mentality.

Reporting directly to the Vice President, Marketing, your duties will include, but not be limited to, the following:

  • Gathering and analyzing data to develop thoughtful metrics reports that celebrate the success of various social, PR, and broader marketing initiatives. 
  • Leading the process of reporting across multiple clients (weekly, monthly, quarterly reporting) in partnership with the Audience Strategy team.
  • Identifying and translating data to help teams inform strategy, tell compelling brand stories and educate clients.
  • Using social listening skills to develop thoughtful analyses on how audiences are talking about relevant topics, brands and IP.
  • Occasionally functioning in a client-facing role leading our client partners through reports, findings and recommendations.
  • Providing counsel on analytics and research tools that clients and the agency should leverage to deliver best in class work.
  • Partnering with the internal leadership team to build the vision and strategy of WORTHI’s growing Analytics & Insights division.
  • Participating in the new business process, creating and converting new opportunities.

Qualifications: 

  • 5+ years of social media analytics, data analysis, and social listening experience at an agency.
  • A strong familiarity with both sides of measuring success (putting together a thorough recap report) and social listening (unearthing insights that can impact our strategies).
  • Knows how to dissect data in a clear, concise manner for our internal teams and client partners to understand.
  • Deep understanding of social media platforms and up to date on industry and platform trends (Instagram, TikTok, YouTube, X/Twitter, etc.).
  • Proficient in reporting tools such as Sprinklr and SproutSocial, and social listening tools such as Brandwatch.
  • Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, new business pitches, client agendas, social copy, etc.).
  • Ability to receive and provide feedback in a constructive and productive manner.
  • Previous experience managing employees, successfully navigating performance challenges and reviews.
  • Knowledge of, passion for, and experience actively listening to what our target communities have to say.
  • Strong computer skills and hands-on understanding of G Suite and project management tools such as Monday.com.

THE HUMAN. 

The candidates we’re looking for: 

  • Embody Excellence
  • Lead With Empathy + Respect
  • Do The Right Thing
  • Keep it 💯
  • Insatiable Curiosity
  • Creative AF
  • Multipliers, not Diminishers
  • Deep Rooted Passion
  • Fail Fast
  • Partnership not Vendorship 

LIFE AT WORTHI. 

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

  • A supportive, inclusive atmosphere and a team that values your contributions 
  • Comprehensive health care options (medical, dental, vision)
  • 401k with an employer contribution match
  • Flexible time off in addition to company holidays and summer Fridays
  • Flexible work locations in the US
  • Mobile phone reimbursement
  • Wellness program
  • And much more

Pay Range: $90,000 - $120,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.

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