WPP Media | Senior Planner, Japan

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Support the Strategy & Planning Lead in creating insight-driven campaign strategies that address the requirements of the brief.
• Translate client briefs into a clearly defined problem and proposed solution, leveraging category and audience insight to identify specific jobs to be done.
• Support in building campaign communications architecture, defining roles for channels and measurable KPIs that ladder back to the campaign strategy.
• Keep up to date with industry, market and consumer trends, identifying new opportunities or challenges where applicable, including leveraging outside-in inspiration to drive innovation.

• Support the AD in developing consistent, excellent media plans that reflect the campaign strategy and communications architecture.
• Become an expert in WPP proprietary and syndicated tools, and use them to inform and validate decisions.
• Collaborate with the creative agency to ensure alignment between creative and media throughout the planning process, and streamlined campaign dispatch.
• Analyze campaign data to troubleshoot, craft insight and clear recommendations to the client mid-flight and in post-campaign reporting.
• Ensure feedback loop and continuity of learn-and-apply between campaigns.

• As part of the client team, form close relationships with key client stakeholders to build trust.
• Demonstrate excellent client service through ensuring responses, reporting and deliverables are shared in a timely manner and within agrees SLAs.

• Participate in workshops, training sessions and team building events.
• Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude.
• Work closely with peers in the wider team, having willingness to support on tasks outside of the core role responsibilities when required.

• Product: excellent campaign strategies and media plan execution demonstrating operational excellence. KPI manager feedback.
• Client: satisfaction and positive feedback, contributing to positive shifts in agency evaluation for strategy and planning. KPI client HBR scores.
• Personal development: positive annual review feedback from manager, peers and clients.

• 3+ years of experience in a planning or strategy background
• Numerate and highly analytical with attention to detail
• Familiarity with audience insight data such as GWI, ACR or similar
• Genuine passion to grow, learn and adopt new technologies such as AI
• Collaborator who can work with cross-functional teams and external agencies
• Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.
• PC literate (Google Suite, Microsoft)

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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