Vice President, Paid Media (Freelance)

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 

Job Summary: WPP is seeking an Vice President of Paid Media to lead and expand our paid media capabilities, specifically serving our diverse portfolio of healthcare clients till the end of the year. The VP of Paid Media will be responsible for developing and executing cutting-edge paid media strategies that drive client objectives, enhance brand visibility, and achieve measurable business impact within the highly regulated healthcare sector. This strategic leader will oversee significant client budgets, and leverage advanced analytics and industry expertise to deliver best-in-class results.

Key Responsibilities:

Strategic Leadership & Client Partnership:

• Develop and own the overarching paid media strategy for WPP and its clients, aligning with their specific business goals, therapeutic areas, and regulatory requirements.

• Act as a senior strategic advisor to clients, presenting innovative paid media solutions, performance insights, and market opportunities.

• Lead the development of comprehensive media plans, ensuring integration with broader communications strategies (PR, medical education, digital, social).

Campaign Management & Optimization (Healthcare Focus):

• Oversee the planning, execution, and optimization of paid media campaigns across a variety of channels relevant to healthcare audiences (HCPs, patients, caregivers, payers), including: Search Engine Marketing (SEM), Paid Social (e.g., LinkedIn for HCPs, Meta for patient awareness), Programmatic Display/Video, Connected TV (CTV), Native Advertising, and potentially emerging platforms.

• Drive advanced testing strategies for ad copy, creatives, landing pages, bidding strategies, and audience targeting, always considering healthcare-specific nuances and sensitivities.

• Implement sophisticated attribution models and measurement frameworks to accurately assess campaign effectiveness and inform budget allocation for clients.

• Ensure best practices in ad operations, tracking, tagging, and data integrity, with a strong emphasis on privacy and data security.

Budget Management & Financial Acumen:

• Manage and optimize client paid media budgets, ensuring efficient allocation of spend to maximize ROI and achieve client KPIs.

• Negotiate and manage relationships with media vendors, ad tech partners, and platforms, securing favorable terms for WPP and its clients.

• Provide regular financial reporting and forecasting to clients and internal stakeholders, demonstrating the impact of paid media on client business objectives.

Cross-Functional Collaboration & Agency Growth:

• Partner closely with WPP's PR, Digital, Creative, and Account teams to ensure integrated campaign strategies and consistent messaging across all client touchpoints.

• Contribute to new business development efforts, participating in pitches and developing compelling paid media proposals.

• Serve as a thought leader within the agency and industry, sharing insights and best practices.

Innovation & Ad Tech:

• Stay abreast of the latest industry trends, emerging platforms, ad technologies, and regulatory changes impacting healthcare advertising.

• Evaluate and recommend new tools, platforms, and strategies to enhance WPP's paid media capabilities and drive innovation for clients.

• Champion the adoption of AI and machine learning within paid media operations for optimization and automation, while maintaining compliance.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are accepting: of new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

 

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Onsite

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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