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Manager, Performance Social

Kuala Lumpur, Malaysia

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
Overview of job

You will responsible to performs Digital Social campaigns across various client portfolios and industry verticals.

Reporting of the role
This role reports to: Social Lead. 

In this role, your goals will be:
In three months: 
  •  Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
  •  Understand the various ad products and campaign management platforms for each of the key social media channels.
  •  Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager. 
  •  Develop a relationship with the key social platforms (e.g. Facebook, Twitter) and providers, who will facilitate campaign management, optimization, reporting and troubleshooting.
In six months: 
  •  To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.
  •  Able to work independently and in a team.
  •  Contribute to strategy building for a campaign.
In 12 months: 
  •  Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.
  •  Able to set clear goals and KPIs for all proposed campaigns.

Responsibilities: 
MM&D team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns. 
The following are the responsibilities of the WPP Media Social Buying team and the varying degree of complexity is subject to individual job level: 
  •  Understanding of GroupM Agency deliverables and campaign KPIs.
  •  Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Facebook, LinkedIn, Twitter).
  •  Proactively identify opportunities to improve and enhance clients’ campaigns and advise GroupM Agencies accordingly.
  •  Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
  •  Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
  •  Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
  •  Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation.

What your day job looks like at WPP Media: 
  •  Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook, LinkedIn, Twitter required; Additional platforms such as LINE, TikTok, Snapchat, Pinterest is highly recommended).
  •  Lead and implement Social campaign activities of established local and global brands across multiple industries.
  •  Attain Facebook Blueprint Planner and Buyer certifications.
  •  Attain Twitter Flight School Badges.
  •  Manage a cluster team and be responsible for team coaching and day-to-day supervision.
  •  Any other project or tasks as assigned from time to time.

What you’ll bring: 
  •  Strong analytical, problem solving and time management skills.
  •  Creative and a good team player.
  •  Knowledge of digital marketing preferred.
  •  Detail orientation and well-organized.
  •  Ongoing interest in digital marketing, industry trends, best practices and emerging technologies.
  •  Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints.
  •  Relationship skills and aware and respectful of diversities.

Minimum qualifications: 
  •  Minimum of 4 years of experience in Digital/Social Marketing or relevant industry.  Fresh graduates are encouraged to apply.
  •  Knowledge and experience on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement.
  •  Long term commitment to personal and company growth.

Life at WPP Media & Benefits 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 
  
While we appreciate all applications received, only those candidates selected for an interview will be contacted.  
 
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Please read our Privacy Notice for more information on how we process the information you provide. 

Please read our Privacy Notice for more information on how we process the information you provide. 

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

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