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Overview of the role:
The Digital Account Manager will support the Digital Director by handling the
execution of local digital strategies for NZ-specific brands, assisting with reporting,
and managing overflow planning tasks.
Digital Manager
Auckland, New Zealand
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fueled by WPP’s investment in AI, to maximise the impact of Nestlé media investment. The Open Team model has been designed for Nestlé to leverage the best of WPP through a simple and flexible, easy to navigate model.
OpenMind was awarded Nestle’s media agency of record in Australia & New Zealand, commencing June 2024. In January 2024, OpenMind commenced working across 47 countries in Europe, joining our colleagues who have been working across North America for a number of years. This is a truly global model, with deep specialist expertise and scale.
Overview of the role:
The Digital Account Manager will support the Digital Director by handling the
execution of local digital strategies for NZ-specific brands, assisting with reporting,
and managing overflow planning tasks.
Key Responsibilities:
Digital Planning:
- Manage the implementation of media plans for NZ-exclusive brands
-Support the Digital Director in overseeing overflow planning activities
Activation:
-Ensure campaigns are executed efficiently for NZ-specific brands.
-Oversee ad setups, audience targeting, and creative optimization for
campaigns
Reporting & Data:
-Support the creation of data storytelling templates and digital operational
workflow reporting for all brands
-Collaboration: Work closely with AU/NZ hub teams to ensure seamless execution of
campaigns while managing local needs
Key Competencies:
-Detail-oriented with strong analytical skills.
-Proficiency in campaign management tools and reporting platforms.
-Strong communication skills to ensure clear reporting of campaign performance.
Experience:
You will have some Marketing or Agency career experience applying the core marketing competencies, utilizing your formal education in a practical setting. This will be underpinned by 3 - 5 Years experience in Media Agencies or broader Media Industry using SME tools, techniques, and processes.
- Manage the implementation of media plans for NZ-exclusive brands
-Support the Digital Director in overseeing overflow planning activities
Activation:
-Ensure campaigns are executed efficiently for NZ-specific brands.
-Oversee ad setups, audience targeting, and creative optimization for
campaigns
Reporting & Data:
-Support the creation of data storytelling templates and digital operational
workflow reporting for all brands
-Collaboration: Work closely with AU/NZ hub teams to ensure seamless execution of
campaigns while managing local needs
Key Competencies:
-Detail-oriented with strong analytical skills.
-Proficiency in campaign management tools and reporting platforms.
-Strong communication skills to ensure clear reporting of campaign performance.
Experience:
You will have some Marketing or Agency career experience applying the core marketing competencies, utilizing your formal education in a practical setting. This will be underpinned by 3 - 5 Years experience in Media Agencies or broader Media Industry using SME tools, techniques, and processes.
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