Channel Planning Manager

• Lead data-driven programmatic strategies that deliver measurable business outcomes and push the boundaries of advertising innovation.
• Work with IBM, WPP teams, and platform vendors, collaborating across strategy, creative, and operations for impactful, full-funnel campaigns.
• Push boundaries by challenging best practices, inspiring innovation, and mentoring junior team members, all while elevating your expertise in programmatic across display, audio, video, and pDOOH!

• Conduct a comprehensive review of IBM’s current programmatic media strategies, including the audience targeting and inventory planning.
• Gain expertise in IBM’s media guidelines, brand safety benchmarks, and dynamic creative optimization frameworks.
• Launch and optimize initial programmatic campaigns, demonstrating early success through measurable improvements in delivery, pacing, and targeting strategies.

• Develop a programmatic media roadmap aligned with IBM’s business objectives, focusing on audience growth, platform capabilities, and inventory planning.
• Foster a culture of data-driven decision-making by collaborating with cross-functional teams and training junior team members on optimization and reporting.
• Provide regular performance optimizations and actionable insights on targeting strategies, creative effectiveness, and audience engagement.
• Build relationships with key stakeholders, including IBM, WPP teams, and platform vendors, while attending weekly WIP meetings to align on goals.

• Collaborate with global teams to define IBM’s annual programmatic media strategy, ensuring alignment with broader business goals.
• Drive innovation in programmatic planning processes, audience targeting, and technology adoption to stay ahead of industry trends.
• Define and implement key performance indicators (KPIs) for tracking and reporting campaign success, ensuring accountability and transparency.

• Launch, traffic, QA, and analyze programmatic campaigns across platforms, including display, audio, video, and pDOOH.
• Ensure proper bidding, budgeting, and targeting optimizations are implemented using data-informed insights, in collaboration with WPPAP.
• Ensure all programmatic campaigns comply with IBM and WPPMedia brand safety benchmarks, including adherence to inventory quality standards across display, audio, video, and pDOOH channels.
• Proactively suggest and implement new test-and-learn initiatives to improve campaign performance across all programmatic channels
• Conduct in-depth channel analyses for all campaigns, draw actionable insights from data, and share findings with the broader planning team to inform strategy.
• Provide bi-weekly reports to client teams on campaign performance, explaining what’s working and why based on campaign KPIs, with a focus on all programmatic formats (display, audio, video, and pDOOH).
• Monitor budget pacing to ensure campaigns across all formats remain on track and aligned with business goals.
• Work with the investment/audience strategy/planning team, ad operations, and DCO ad-server teams to manage dynamic creative optimization (DCO) framework.
• Develop audience strategies using data signals and inventory planning to align with IBM’s media guidelines, ensuring optimal targeting across display, audio, video, and pDOOH.
• Participate in campaign brainstorming sessions with integrated planning and leadership teams to develop innovative strategies for programmatic campaigns across all formats.
• Challenge existing best practices and propose new hypotheses to continuously improve programmatic channels
• Work with junior traders, mentoring them on the basics of media execution, optimization, and campaign management across all programmatic formats.
• Be familiar with all AdOps-related steps across different third-party and client measurement tools, ensuring smooth execution and accurate reporting for display, audio, video, and pDOOH campaigns.
• Maintain strong relationships with external platform vendors and partners to stay ahead of platform updates and innovations

• 4+ years of practical experience planning/activating Programmatic/Display campaigns.
• A fundamental understanding of media buying and programmatic platforms.
• Proven ability to apply data to inform outcome-based media approaches that fuel both short- and long-term business goals
• Strong collaborative spirit to work effectively across teams and stakeholders.
• Ability to stay ahead of the latest updates regarding tools, techniques, and methods related to programmatic media.
• Solid knowledge of tracking and tagging methods
• Enjoy working in a fast-paced and collaborative environment.
• Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.