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Manager - Data & Personalization

Mumbai, India
About WPP Media 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
 
Reporting of the role
  1. This role reports to: Head of Personalisation and 1P

    3 best things about the job:    1. Opportunity to Build India’s Largest Advertiser's 1st Party Data Program: Lead the development and enhancement of a strategic data program for the country's largest advertiser, shaping the future of data-driven marketing.
  2. Work with Diverse Categories and Brands: Engage with over 5 categories and 30+ brands, gaining exposure to a wide range of products and markets within the FMCG sector.
  3. Dynamic, Progressive Environment: Join a team that prioritizes continuous learning and development, fostering a culture of innovation and growth.

In this role, your goals will be:
In Three Months
  • Gain a deep understanding of the client’s data ecosystem and existing 1st party data assets.
  • Collaborate with internal teams to identify key priorities and opportunities for data-driven strategies.
: 
In Six Months:
  • Develop and execute plans to enhance the 1st party data program, including data collection, segmentation, and activation strategies.
  • Implement initial stages of personalized marketing initiatives leveraging 1st party data insights.
 
In Twelve Months:
  • Establish a robust 1st party data framework that drives measurable business outcomes and enhances customer experiences.
  • Lead cross-functional teams in deploying advanced data-driven campaigns across multiple categories and brands.
                                                                                             

What your day job looks like at GroupM: 
  • Collaborate with stakeholders to define data-driven marketing strategies aligned with business objectives.
  • Oversee data collection, integration, and segmentation processes to ensure data quality and accuracy.
  • Analyze campaign performance and provide actionable insights to optimize targeting and messaging.
  • Lead A/B testing and experimentation efforts to improve campaign effectiveness and ROI.
  • Stay updated with industry trends and best practices in data management and personalization.
 

What you’ll bring: 
  •  Strong background in data management, analytics, and marketing within the FMCG or related industries.
  • Experience with 1st party data platforms, CRM systems, and data activation tools.
  • Proven track record of driving results through data-driven marketing campaigns.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Strategic mindset with a focus on innovation and continuous improvement.
 
 
Minimum qualifications:
  • MBA/Post graduation from a premier Institute
 
 
Life at WPP Media & Benefits 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 

Please read our Privacy Notice for more information on how we process the information you provide. 

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

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