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Performance Manager, Programmatic

Singapore, Singapore
About WPP Media  

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
 
About Mindshare: A Leading WPP Media Brand   
 
A Leading WPP Media Brand, Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. 
 
Role Summary and Impact 
 
This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients.
 
The Programmatic Manager will lead programmatic media strategy, planning, and buying, ensuring optimal campaign performance and client satisfaction by managing a team of traders, fostering strong client and vendor relationships, and driving innovation in the programmatic space. This role is crucial for delivering impactful digital media solutions and elevating the agency's programmatic expertise. 
  
 
Measures of success- 
In three months: 
  • Strong understanding of client business 
  • Build professional relationship with external vendors and lead performance-driven strategies with the clients 
  • A keen understanding of the various platforms and systems which power digital media in the region 
  • Work closely with the Local, Hub, Offshore and Global Programmatic activation team to optimize overall campaign performance 
  • Established great working relations with senior Clients and our Client leads 
  • Understood key accounts and provided a POV on how to further develop them 
In six months: 
  • Achieve target KPIs across key clients and accounts 
  • Upskill Performance of executives in the team 
  • Upskill wider Client team with Programmatic knowledge 
  • Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them 
  • Be able to quantify strategic directions for the brands 
In 12 months: 
  • Be comfortable in developing programmatic strategies in line with the overall brand objectives 
  • Be able to lead and provide strategic insights on Programmatic matters to the teams you work with 
  • Be confident in taking part in strategic meetings and support the overall digital strategy with Programmatic strategic inputs 
Responsibilities of the role: 
  • Working with large brand budgets, lead the programmatic media strategy, and buying for client 
  • Manage a team of Programmatic specialists to ensure quality of media plans, campaigns are setup correctly, optimized efficiently and that deliveries are met or exceeded 
  • Work collaboratively with the account teams to evaluate client needs with regards to their integrated advertising objectives and goals, and to coordinate successful delivery of campaigns. 
  • Drive and champion programmatic media by closely working with the account team and clients through education, best practices, case studies. 
  • Become main point of contact and trusted advisor for client on all Programmatic matters. 
  • Ensure that the account teams and clients are up-to-date on innovations and new technologies by maintaining close relationships with all vendors (DSPs, SSPs, AI vendors, Data Providers, etc) 
  • Contribute to evaluation of new platforms and vendor offerings through regular meetings with vendors, maintaining a record of offerings and testing of new technologies and supply sources 
  • Develop smooth and efficient operational processes for programmatic planning and buying across your internal team and wider WPP Media agencies teams. 
  • Build and present strategic and/or technical documentation to teams as well as clients 
 
Skills and Experience 
  • 4-5+ years of experience in media agencies working in digital role with 4+ years of programmatic experience, or ad tech company working on ad operations and campaign management 
  • Hands-on experience in setting up and optimizing campaigns using DSPs is preferred (The Trade Desk, DV360, etc.), or Google Ads, and other advertising self-serve tools 
  • Working knowledge of site analytics tools, 3rd party ad servers (e.g. Campaign Manager) and tag managers 
  • Advanced Microsoft Excel and PowerPoint skills 
  • Client facing attitude and great communication skills, experience in managing senior clients 
  • Efficient worker with good time management skills; ability to work on multiple projects and campaigns while meeting deadlines 
  • Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying 
  • Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth 
  
Life at WPP Media & Benefits  
 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  
While we appreciate all applications received, only those candidates selected for an interview will be contacted.   

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