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Content Intern

Singapore, Singapore
About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
 
Role Summary and Impact
 
  • Support the Planning Team in developing and presenting proposals using GOAT’s Brand AI Influencer Advocacy platform, based on campaign briefs from WPP Media Agency leads. 
  • Conduct research and analytics to generate agency-first insights, matching digital partners (publishers/influencers) through proprietary tech tools. 
  • Assist in creating Insertion Orders (IOs) and facilitate collaboration between GOAT, partners, and media agencies. 
  • Aid the Campaign Management team in executing campaigns end-to-end, managing timelines, and coordinating with stakeholders. 
  • Monitor live campaign performance, assist in reporting, and optimize against KPIs. 
  • Prepare interim and post-campaign reports. 
  • Contribute to creative brainstorming and support on-location video production shoots. 
 
Development Milestones: 
First 1–3 Months: 
  • Build fuller understanding of digital content planning and campaign implementation, from an end-to-end implementation perspective. 
  • Develop effective internal relationships with key stakeholders. 
  • Learn to support content strategy creation and campaign execution processes; and work across functions within the wider GOAT team. 
  • Gain exposure to the creative process, including pre-production, on-site, and post-production workflows. 
3–6 Months: 
  • Execute campaigns from start to finish, aligning with client needs and KPIs. 
  • Assess and optimize branded content performance across digital formats. 
12 Months (for longer internships): 
  • Fully grasp the systems and processes of the GOAT team from an integrated, cross-functional perspective, and proactively suggest workflow improvements. 
  •  Take ownership of individual KPIs and contribute to team targets. 
  • Demonstrate strong passion for media and digital content, confidently supporting creative and production teams. 
 Key Responsibilities: 
  • Collaborate across the GOAT team to support integrated content initiatives. 
  • Learn about various disciplines and best practices in digital content and media. 
  • Apply GOAT’s Brand.AI proprietary platform insights to campaign proposals, based on briefs. 
  • Understand, summarize, and respond to campaign briefs, through a brand-first perspective. 
  • Recommend suitable partners and content formats with consideration to the set brief perimeters. 
  • Ensure accuracy and completeness of campaign documentation. 
  • Manage multiple campaigns and partner requests efficiently. 
  • Review partner reports, extract relevant data, and share insights with agencies. 
  • Understand digital terminology for accurate post-campaign reporting. 
  • Independently evaluate current partners and recommend credible new digital partners that could enhance the overall content solutions deliverables, overtime.  
 
Skills and Experience
  • Currently enrolled in Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies, or related fields. 
  • Excellent written and verbal communication skills. 
  • Strong analytical and project management abilities. 
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) and reporting tools. 
  • Detail-oriented, organized, and able to prioritize tasks effectively. 
  • Team player who can also work independently. 
 
Life at WPP Media & Benefits
 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
 
While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide. 

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

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