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Manager, Performance - Social

Kuala Lumpur, Malaysia
About WPP Media 
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 
 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. 
 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
 
Reporting of the Role:
This role reports to Social Lead
 
3 best things about the job:

A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world.

Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing.

A revenue driving role with the market leader in a high growth sector of the marketing services industry. 

In this role, your goals will be:
In three months: 
  •  Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
  •  Understand the various ad products and campaign management platforms for each of the key social media channels.
  •  Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager. 
  •  Develop a relationship with the key social platforms (e.g. Facebook, Twitter) and providers, who will facilitate campaign management, optimization, reporting and troubleshooting.
In six months: 
  •  To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.
  •  Able to work independently and in a team.
  •  Contribute to strategy building for a campaign.
In 12 months: 
  •  Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.
  •  Able to set clear goals and KPIs for all proposed campaigns.
Responsibilities: 
The WPP Media Buying team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns. 
The following are the responsibilities of the WPP Media Social Buying team and the varying degree of complexity is subject to individual job level: 
  •  Understanding of WPP Media Agency deliverables and campaign KPIs.
  •  Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Facebook, LinkedIn, Twitter).
  •  Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media Agencies accordingly.
  •  Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
  •  Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
  •  Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
  •  Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation.
What you’ll bring: 
  •  Strong analytical, problem solving and time management skills.
  •  Creative and a good team player.
  •  Knowledge of digital marketing preferred.
  •  Detail orientation and well-organized.
  •  Ongoing interest in digital marketing, industry trends, best practices and emerging technologies.
  •  Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints.
  •  Relationship skills and aware and respectful of diversities.

Minimum qualifications: 
  •  

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

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