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Business Director, Unilever (12-months FTC)
London, United Kingdom
Role Summary and Impact
This is a senior role that requires delivery of best in class global Programmatic marketing strategic direction, and best practice on the ground media solutions for key global clients. Our clients are embarking on a socially-rich, insight-fuelled approach to global media strategy, and this role is designed to bring expertise in how to tap into culture and communities through Programmatic avenues, and how that fits into the wider media mix. Additionally, the role is expected to drive best practice planning and activation frameworks to elevate all global delivery.
You will work to drive digital acceleration and bigger picture digital leadership. Acting as an aspirational figurehead this leader will be responsible for the development of our Programmatic and Open-web offering, providing leadership internally and collaborating closely with WPP Media services. You will work alongside other Digital and Channel Business Directors, Client Strategy teams, along with other agency teams (ie. Analytics, Business Planning, Insights).
Role Responsibilities
- A key day to day contact for senior clients, you will be the go-to for all Programmatic Display and Video platform and utilisation queries
- Acting as a thought a thought leader, developing programmatic strategy and innovative solutions to position Mindshare Worldwide and WPP Media as industry leaders
- Continued development of our client’s key partnerships with SSPs, DSPs and valued premium inventory partners
- Working with key markets to develop new test and learn opportunities – collating results and scaling those to drive further growth
- Identifying opportunities for expanding our expertise, by understanding the needs of our clients and the direction of the industry.
- Acting as go-to expert on key industry topics (within your field of expertise), able to create points of view in line with our business values.
- Working with fellow department Business Directors and Head of Digital Channels and Solutions to drive the direction of the future of our search capabilities.
- Ensuring we stay market-leading in the programmatic media space, with development of case studies and thought leadership articles.
- Representing Mindshare in new business pitches, contributes to pricing structures and attending sales meetings when needed to actively contribute to product and business strategy.
- Maximising internal knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages
- Building relationships and strong ways of working with all key market local social specialists to enable better global to local collaboration
- Investigate and develop POVs on emerging platform capabilities, formats, and general industry developments
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
- Proven programmatic planning & buying experience, particularly across large spending clients
- Established thought-leadership in the Programmatic Marketing & Media industry
- Experience in working directly with Google, TTD, Amazon and other DSP partners to drive best practice and development of product
- Experience working with a large network
- Proven ability to develop platform best practice and process documentation
- Demonstrate understanding of retail media display and video platforms and how they work in the overall search ecosystem
- Clear views on programmatic display, video and Open-web as part of the wider marketing mix
- Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to ‘fly solo’ & present to mid to senior weight clients.
- High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
- Ability to thrive and work independently in an incredibly fast-paced, dynamic environment
- Excellent troubleshooting skills: ability to quickly and creatively solve issues (both technical and operational)
- Ability to communicate process driven approaches clearly and effectively to non-technical individuals
- Track record delivering high quality results in a fast-paced, deadline-driven environment
- Proven success in stakeholder management and ability to build relationships with clients and partners.
- Proven commercial success of driving business growth and creating new revenue streams.
- Proven track record in performance media (including e-commerce) and good understanding of the wider media mix
- Strong project management and resource allocation skills.
- Leadership, collaboration, facilitation, and negotiation skills
- A proactive, “can do” attitude. Self-starter and motivator with the ability to work in an autonomous fast paced environment doing what is necessary to deliver with speed, agility and forward-thinking.
- The ability to achieve high quality results by paying attention to detail. Team Player and willing to help with any task thrown at them
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