Paid Search Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

We are seeking a detail-oriented and results-driven Paid Search Executive to join our Paid Search Team. In this role, you will be responsible for managing and optimising paid search campaigns across platforms such as Google Ads, Microsoft Advertising, and other search engines. You will play a key role in driving performance, maximising ROI, and contributing to the overall success of our paid media strategy.

Key Responsibilities:

• Plan, create, and manage paid search campaigns to achieve client or company objectives.
• Conduct keyword research and analysis to identify opportunities for campaign optimisation.
• Write compelling ad copy that aligns with campaign goals and target audience intent.
• Monitor campaign performance metrics, including CTR, CPC, conversion rates, and ROI, to ensure targets are met.
• Perform regular A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
• Analyse and interpret campaign data to provide actionable insights and recommendations.
• Manage budgets effectively, ensuring efficient allocation of spend across campaigns.
• Collaborate with internal teams, such as creative and analytics, to align paid search efforts with broader marketing strategies.
• Stay up-to-date with industry trends, platform updates, and best practices to maintain a competitive edge.
• Prepare detailed performance reports and present findings to stakeholders.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Any experience in running paid search campaigns in platforms such as Google Ads, Microsoft Advertising, and Google Analytics is a plus
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Written and verbal communication skills.
• Familiarity with bid management tools and automation strategies is a plus.
• Ability to manage multiple campaigns and priorities
• A keen eye for detail and a commitment to delivering high-quality work.
• Knowledge of SEO principles and how they integrate with paid search strategies is advantageous.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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