Senior Executive, Paid Search
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
- Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- 2-4 years of experience in digital marketing and deep Paid Search knowledge and experience, with current dated certifications (Google Ads Apps Certification, AI Powered Shopping Ads Certification, Google Ads Creative Certification, AI Powered Performance Ads Certification, Google Ads Measurement Certification).
- Understanding of bid management and core PPC technology platforms (Google Analytics, SA360 for example).
- Self-motivated and able to manage your and your direct report’s time effectively.
- Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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