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Senior Director - Analytics

Bangalore, India
About WPP Media 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
 
About Choreograph: A Leading WPP Media Brand 
 
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 
 

Role :Technical Product Manager – MarTech

Products

Location: Bangalore, India [OnSite]

Experience: 6–10 years (2–4 years relevant in Data/AI/ML product management)

About the Role

We are seeking a Technical Product Manager to drive the design and evolution of our datadriven

MarTech products. The ideal candidate has hands-on experience with data platforms,

data engineering, machine learning, and AI (NLP, CV, recommendation systems,

personalization engines), and can bridge business outcomes with deep technical execution.

Key Responsibilities

  • Own product strategy and roadmap for data-centric MarTech solutions
  • Translate business requirements into clear product specifications, data models, and

technical workflows.

  • Partner with engineering, data science, and ML teams to design scalable data pipelines,

models, and APIs.

  • Define KPIs, success metrics, and ensure product decisions are data-driven.
  • Evaluate new technologies (ML platforms, cloud data warehouses, CDPs, DCRs, AI

frameworks) to shape product capabilities.

  • Collaborate with cross-functional stakeholders – business, sales, and marketing – to align

on priorities.

  • Drive experimentation frameworks (A/B testing, model performance tracking,

attribution) to validate product decisions.

  • Ensure compliance with data privacy/security standards (GDPR, DPDP, HIPAA where

relevant).

Required Qualifications

  • 6–10 years total experience, with 2–4 years in Product Management for data/AI/tech

products.

  • Strong understanding of data engineering workflows (ETL, pipelines, APIs, cloud

platforms – GCP/AWS/Azure/Snowflake/Databricks).

  • Exposure to ML/NLP/CV models and ability to evaluate model design/performance with

data science teams.

  • Proven experience defining product requirements, writing PRDs, and working in agile

environments.

  • Strong technical fluency: SQL, API concepts, data modeling, familiarity with ML

lifecycle.

  • Excellent stakeholder management, storytelling, and problem-solving skills.

Good to Have

  • Experience in MarTech/AdTech (CDPs, DMPs, CRM, attribution, campaign

optimization, data clean rooms).

  • Exposure to identity resolution, audience segmentation, and personalization systems.
  • Understanding of marketing measurement, attribution, and consumer data ecosystems.

What We Offer

  • Be part of Choreograph – the data and technology product team of WPP, the world’s

largest marketing and media services group. Learn more: choreograph.com.

  • Unique opportunity to work at the intersection of Marketing, Media, and Technology

– a rare and powerful combination for building next-generation MarTech products.

  • Hands-on exposure to cutting-edge data, AI, and cloud platforms, while solving largescale,

real-world marketing challenges for global brands.

  • A collaborative environment with autonomy, ownership, and growth opportunities across

both technology and business dimensions.

 
Life at WPP Media & Benefits 
 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 
 
While we appreciate all applications received, only those candidates selected for an interview will be contacted.  
#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide. 

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