Media Planning Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

 

Role Summary and Impact

This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients.

Reporting of the role

This role reports to: Sr Manager Integrated Planning

3 best things about the job


1. Drive cutting-edge campaigns for IBM, a pioneer leader in AI and technology, across multiple APAC markets and diverse media channels (display, audio, video, pDOOH) to create measurable business impact.

2. Partner with EightBar, IBM, and WPP teams to develop and implement comprehensive media strategies that span the entire customer journey, seamlessly integrating awareness, consideration, and conversion tactics.

3. Be at the forefront of marketing for artificial intelligence, while pioneering new media planning approaches that shape the future of digital advertising.

3 months:

• Understand IBM's media planning budget allocation, financial tracking systems, and invoice reconciliation processes to ensure accurate billing.
• Develop expertise in IBM's media billing protocols, budget management frameworks, and financial reporting requirements for proper invoice processing.
• Set up efficient budget tracking mechanisms for initial media campaigns, demonstrating fiscal responsibility through precise financial reporting, timely invoice processing, and proactive budget management.
• Become proficient in using media planning tools to develop strategic recommendations aligned with campaign objectives.

6 months:

• Analyze historical media performance data to develop customized planning roadmaps that align with IBM's business objectives, focusing on audience targeting and platform optimization while delivering data-backed plans directly to clients.
• Provide regular optimizations and actionable insights on targeting strategies, creative effectiveness, and audience engagement, while training junior team members on analysis and reporting best practices.
• Build relationships with key stakeholders (IBM, WPP teams, platform vendors), establish efficient vendor management and negotiation processes, and maintain detailed project timelines with clear deliverables for all campaigns.

12 months:

• Collaborate with internal teams to define IBM's annual media planning strategy, ensuring alignment with broader business goals.
• Drive innovation in media planning processes, audience targeting, and technology adoption to stay ahead of industry trends.
• Establish a standardized framework for generating actionable insights from campaign data to continuously improve media performance.

 

Key Responsibilities:

• Launch, traffic, QA, and analyze media campaigns across platforms, including display, audio, video, and pDOOH.
• Develop and implement strategic media recommendations using planning tools.
  Track, analyze, and optimize campaign metrics to improve media performance.
• Generate actionable insights from campaign data to inform strategy.
• Develop, track, and optimize campaign budgets across all formats.
• Provide bi-weekly performance reports to client teams focused on KPIs.
• Manage the dynamic creative optimization (DCO) framework in collaboration with cross-functional teams.
• Develop audience strategies using data signals and inventory planning.
• Participate in campaign brainstorming sessions to develop innovative strategies.
• Ensure compliance with brand safety benchmarks and inventory quality standards.
• Maintain vendor relationships to stay ahead of platform updates and innovations.
• Manage financial aspects of campaigns including developing, tracking, and optimizing budgets; reviewing, verifying, and processing vendor invoices; and generating regular financial reports and reconciliations.

Skills and Experience

• 2-3 years of practical experience in media planning/activation.
• Strong understanding of media buying and planning platforms.
• Proficiency in data analysis and applying insights to media strategies.
• Experience with budget management and financial reporting.
• Solid knowledge of tracking and tagging methods.
• Ability to develop and maintain project timelines with clear deliverables.
• Strong collaborative skills to work effectively across teams and stakeholders.
• Adaptability and eagerness to learn in a fast-paced environment.
• Keen interest in the advertising/media industry and emerging trends.
• Ability to review and evaluate media partner proposals effectively to meet campaign business objectives

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

Please read our Privacy Notice for more information on how we process the information you provide.