Data & Technology Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

3 best things about the job:
• Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for WPP Media.
• Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve real business problems.
• The opportunity to learn and collaborate with a wide range of stakeholders across all WPP Media agencies and business units in APAC.

Skills and Experience

Responsibilities of the role:
•Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, CleanRooms), to be used for optimisation.
•Deliver audience- based strategies (e.g. rules based segmentation), for media activation.
•Create custom data driven attribution models for client digital campaigns
•Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, crosschannel etc.
•Design & Setup A/B tests for implementation with the respective buying teams.
•Utilise log data to build algorithms for media targeting & delivery (e.g. Custom bidding)
•Contribute actional insights to post campaign analysis reports for clients.
•Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with the Analytics Director as required.
•Provide training & support executives in both their responsibilities and developing new capabilities to become a future manager.
•Support the Analytics Director with Partner/Vendor management, including internal global teams.
•Any other ad-hoc projects or tasks relevant to the position.
•Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
Measures of Success –
In 3 months:
•Thorough understanding of the WPP Media Services Data & Tech processes and commenced utilizing in their day- to- day tasks & projects
•Developed strong working relationships with all team members and relevant stakeholders (e.g. agencies, partners, GMS buying teams).
In 6 months:
•Has gained any outstanding accreditation/certifications of relevant technologies utilised within the WPP Media Services Data & Tech team.
•Commenced supporting the GMS buying & Campaign Delivery teams, and has identified opportunities to add value with our Reporting & Analytics services.

In 12 months:
• Delivered advanced analytics projects (eg C4M - Cloud for Marketing) across a number of key client campaigns.
• Built comprehensive models that have resulted in improved ROAS across GMS buying activity.

Required Competencies: (Knowledge, Skills, and Attitude)
• 1-2 years of experience in a people management or supervisory role.
• Thorough understanding of online marketing (specifically search, social & programmatic) & digital media metrics
• Proven ability to extract insights from data and present findings.
• Advanced dashboard/visualisation capabilities (Tableau, Datorama, PowerBI)
• Strong SQL experience & has worked with at least one of the major DBMS (SQLServer, MySQL or Postgres)
• Exposure to Front-end web development (HTML, CSS)
• Exposure to Web API development (PHP, Java, C#, Python, cURL)
• Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP's (DV360, TTD) and clean rooms (ADH preferred)
• Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg Firebase, Appsflyer, Kochava) platforms.
• Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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