WPP Media: Senior Influencer Executive - Beirut

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

As a Senior Influencer Executive at WPP Media, you will be a vital member of the team, responsible for developing and executing influencer marketing strategies that drive brand awareness, engagement, and ultimately, business results for our clients. You will manage influencer relationships, oversee campaign execution, analyze performance, and provide strategic recommendations to clients. Your expertise will directly contribute to the success of our clients' influencer marketing initiatives.

• Develop and implement comprehensive influencer marketing strategies aligned with client goals and objectives.
• Identify, vet, and recruit relevant influencers across various platforms (Instagram, TikTok, YouTube, etc.) based on audience demographics, engagement rates, and brand alignment.
• Negotiate contracts and manage influencer relationships, ensuring clear communication, timely execution, and adherence to campaign guidelines.
• Oversee the creation of engaging and authentic content in collaboration with influencers, ensuring it aligns with brand messaging and resonates with target audiences.
• Manage project workflows, timelines, and budgets effectively, ensuring campaigns are delivered on time and within budget.
• Track, analyze, and report on campaign performance against key performance indicators (KPIs), providing insights and recommendations for optimization.
• Present strategies, progress updates, and results to clients in a clear and compelling manner.
• Stay up-to-date with the latest influencer marketing trends, platform updates, and best practices, sharing knowledge with the team and clients.
• Collaborate with internal teams (e.g., social media, content marketing, paid media) to integrate influencer marketing into broader marketing strategies.
• Ensure all influencer marketing activities comply with relevant regulations and ethical guidelines.

 

 Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

• Experience working with diverse influencer audiences and across multiple social media platforms.
• Experience in managing influencer budgets and negotiating contracts.
• Experience in creating influencer marketing reports and presentations.
• Experience in working with international clients and influencers.
• Experience in crisis management related to influencer campaigns.
• Strong analytical skills and ability to interpret data to make informed decision.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.