Account Lead - Analytics

About WPP Media

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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Our UK team aspires to build an offshore hub in Delhi to work alongside the UK team. We need an experienced professional to build and lead the practice, with a focus on the modelling elements of MMM. Reporting the Director of the Data Science & Modelling in the Delhi Hub this is an exciting opportunity to set up and shape a market leading MMM unit.

We envisage the initial months will be focused on establishing a cohesive team that are set up to work together as a unit, and smoothly with the UK team. There will be a big focus on training and processes to make the partnership work. Over this period, as the team grows, we will start to transition MMM projects across to the Delhi hub, but with dual responsibilities for delivery across both the Delhi hub and UK team.

Once established, our ambition is to run a significant proportion of our MMM work out of the Delhi hub, notably for the Data and Modelling elements of the MMM project cycles. The Delhi hub Account Lead (Modelling) will focus on providing best practice modelling to support the delivery of MMM analytics.

The Account Lead (Modelling) is responsible for running a team of analysts, overseeing and fronting the modelling processes across a number of clients. The Account Lead (Modelling) is the day to day modelling lead, understanding the various methodologies required, ensuring statistically robust but intuitive outputs are produced, building relationships and capitalising on opportunities to grow our analytics further.

Responsibilities of the role

• Lead a team of circa 6 direct reports with responsibility for their growth and development through regular feedback
• Ensure delivery of best in class modelling and analytics projects to our clients
• Responsible for the delivery of significant income annually with a large amount of complexity to the role
• Be the senior modelling sponsor, responsible for the overall modelling processes and quality of work delivered
• Drive efficiencies and improved ways of working with your team
• Challenge and stretch outputs of modelling projects
• Work closely with the Data and Client elements of the Data Science and Modelling team to deliver market leading MMM analytics to our clients
• Contribute towards the department’s annual income growth targets through targeted and ongoing efficiency improvements
• Have a keen awareness and leadership regarding project profitability

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Hands on experience in Market Mix Modelling, with rich and complete data sets
• In-depth and technical knowledge and experience of Market Mix Modelling and other analytical tools and techniques used in marketing analytics
• Experience working with clients from a variety of sectors
• Able to anticipate and manage the needs/demands of senior stakeholders, by using influence and negotiation skills
• Sound judgement with proven experience in delivering solutions and decisions that positively impact EssenceMediacom or client businesses
• Ability to remain calm under pressure
• Keen attention to detail with a questioning mindset
• Ability to juggle multiple projects/clients
• Advanced knowledge of modelling within R, or other statistical software
• Knowledge of programming language (e.g. R, Python) desirable

Strong commercial acumen

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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