Associate Director AA, GOC
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About the role
As the Associate Director of Analytics, you will help the Analytics (North America) team be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at MFG to our Google client.
The ideal candidate will have a strong background in media agencies working with brand and direct response campaigns, A/B test design + measurement, and experience working with large cross discipline teams. This role is crucial in driving our agency's data-driven decision-making process and ensuring our clients' success.
Importantly, this candidate will help lead and mentor a high-performing analytics team, fostering a culture of excellence, innovation, and continuous improvement for a new hub in Bogota. You will be partnering with team members in New York, Chicago, San Francisco and Los Angeles, and helping to create continuity between the various teams.
Some of the things we’d like you to do:
- Work closely with the regional analytics team in two major capacities:
- Helping lead day to day operations within the assigned North America Product Area (PA) team.
- Providing guidance, mentorship, and fostering a culture of learning and improvement among the core Colombia team, and extending that culture to the global regions.
- Work closely with other departments to integrate analytics into all aspects of campaign planning, execution, and evaluation
- Be seen as a trusted advisor by our clients for all things analytics related. Collaborate with clients, understanding their unique needs and delivering tailored analytics solutions.
- Recruit, manage and mentor Analytics resources, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals.
- Successfully collaborate with internal as well as external teams for data integrity, reporting, testing, ad-hoc analysis and more.
- Lead the design and measurement of brand and/or direct response campaigns, ensuring they meet client objectives.
- Develop and implement match market tests (MMT), analyzing results to provide strategic insights and recommendations.
- Present complex data and analytics findings in a clear and actionable manner to clients and internal teams.
- Lead the creation of clear, robust and thought-provoking analysis reviews and insights.
A bit about yourself:
- Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Economics or equivalent experience
- 6+ years of experience working in a business analytics-focused role, preferably within a media agency
- Statistical Background
- Quantitative Analysis
- Media Agency preferred; analogous client/partner
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- Experience managing a team and ability to delegate effectively
- Proficiency with SQL (other programming languages like Python are a plus)
- Proficiency in Excel, PowerPoint (Google docs a plus)
- Expose to measurement of both Direct Response and Brand Awareness campaigns
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and analyzed in both digital and offline media campaigns, and how each data point should be analyzed
- Strong data visualization and presentation skills
- Established and professional communication, presentation, and motivational skills
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
For Colombia:
This position is in a remote or hybrid work modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
Please read our Privacy Notice for more information on how we process the information you provide.
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