Specialist, Biddable Media

Job Title: Specialist, Biddable Media 

Department: Media Management & Delivery, Digital  

Company: WPP Media 

Location: Belgrade 

Seniority level: Junior S4-P1 

 

About WPP Media:  

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About the Role: 

WPP Media team is looking for a highly motivated and detail-oriented Specialist (Biddable Media) to join our growing Media Management and & Delivery team. In this role, you will implement and optimize digital media campaigns that meet and exceed client expectations. Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with digital campaign implementation (as per client evaluation systems or solicited feedback). 

 

Responsibilities:  

• KPI forecasts and media plans development, using inputs from client account teams and accumulated data from previous activities 

• Providing campaign inputs (e.g. creative specifications, planning KPIs, targeting capabilities) to account teams 

• Digital campaigns execution in accordance with established KPIs and implementation strategy in areas of Paid Social (focus on META and TikTok) and Video campaigns (focus on Google Ads), but not exclusively 

• Regular campaigns’ monitoring, Q&A, data accuracy verification, and client reports delivering 

• Campaigns optimization based on ongoing and past campaigns’ performance analyses to meet or exceed client’s expectations 

• Work closely with other internal departments and advertising platforms representatives (such as Meta, Google, TikTok, etc.) to develop fully integrated paid media campaigns 

• Support client account team in client and agency meetings 

• Assistance in annual strategy preparation 

 

Desired Skills and Experiences:  

• Proficiency in English language (B2 min requirement) 

• Ability to understand and navigate the fundamentals of digital advertising -  general understanding of the role of each channel (social, video, search, etc.), trends, tools, etc. 

• Analytical skills and problem solving capabilities 

• Proficiency in MS Office suite (Excel + PowerPoint) 

• Ability to work in matrix structures (including client teams and internal units) 

• Prior experience in agency / in- house teams in similar positions is a plus, but not a deciding factor 

 

*Only shortlisted candidates will be contacted 

Please read our Privacy Notice for more information on how we process the information you provide.