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Executive - Non Biddable

Mumbai, India

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Responsibilities: 
  • Understand the category and brand objectives for the year
  • WPP Media Activation Specialist team is accountable for tactical planning and implementation for a set of clients 
  • WPP Media Activation Specialist team to understands clients’ brand identity, WPP Media Agency’s deliverables and campaign KPI’s 
  • Understand the campaign brief received from Agency Planner / WPP Media Activation Specialist Manager, create multi-channel / integrated activation plan in line with SOP 
  • Coordination with other stake holders, mainly the WPP Media Buying team for deal closures 
  • Optimize the activation plan to achieve the objectives/ KPI 
  • Close the optimized plan with Activation Specialist Manager 
  • Based on the aligned plan, create schedule keeping in mind the expectation from Scheduling brief received 
  • Set up campaign platforms for Digital activity (wherever required) 
  • Coordination with mPlan team for Estimate/ other documentation process for the approved plan; process adoption for plan implementation 
  • Execute the approved campaign through WPP Media mPlan team: campaign go live 
  • Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc 
  • Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign using the Roll Out Brief 
  • Follow end to end WPP Media process for Planning, Campaign execution and Campaign management 
  • Adherence to WPP Media best practices for planning and campaign management 
  • Maintenance and follow-through of SOPs. 
Skills and Experience 
  • 1-2 years of media planning experience; experience in buying will be an added advantage 
  • Proven and extensive experience in campaign creation, execution and tracking with meticulous process 
  • Excellent knowledge of negotiations and inflation management 
  • Industry Software Knowledge & usage – Yumi, IRS, TGI, MAP. Understanding of digital tools 
  • Good communication & stakeholder relationship management skills 
  • Proactiveness to address and escalate when needed, on any issue that compromises the quality and timeliness of deliverable 
  • Team player and positive attitude
  • Excellent communication skill

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice for more information on how we process the information you provide. 

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.


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