Opendoor: Senior Influencer Executive - Beirut

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Influencer Associate Director at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Senior Influencer Executive. This is a full-time position based in Beirut. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

• Develop and implement comprehensive influencer marketing strategies aligned with client goals and objectives.
• Identify, vet, and recruit relevant influencers across various platforms (Instagram, TikTok, YouTube, etc.) based on audience demographics, engagement rates, and brand alignment.
• Negotiate contracts and manage influencer relationships, ensuring clear communication, timely execution, and adherence to campaign guidelines.
• Oversee the creation of engaging and authentic content in collaboration with influencers, ensuring it aligns with brand messaging and resonates with target audiences.
• Manage project workflows, timelines, and budgets effectively, ensuring campaigns are delivered on time and within budget.
• Track, analyze, and report on campaign performance against key performance indicators (KPIs), providing insights and recommendations for optimization.
• Present strategies, progress updates, and results to clients in a clear and compelling manner.
• Stay up-to-date with the latest influencer marketing trends, platform updates, and best practices, sharing knowledge with the team and clients.
• Collaborate with internal teams (e.g., social media, content marketing, paid media) to integrate influencer marketing into broader marketing strategies.
• Ensure all influencer marketing activities comply with relevant regulations and ethical guidelines.

QUALIFICATIONS

• Experience working with diverse influencer audiences and across multiple social media platforms.
• Experience in managing influencer budgets and negotiating contracts.
• Experience in creating influencer marketing reports and presentations.
• Experience in working with international clients and influencers.
• Experience in crisis management related to influencer campaigns.
• Strong analytical skills and ability to interpret data to make informed decision.

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

HOW TO APPLY

Interested candidates are encouraged to submit their resume and cover letter to [email protected] by [application deadline].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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