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Director, Strategy Data Solutions

New York, United States

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Google: A Leading WPP Media Brand

WPP Media is proud to serve as a strategic media partner to Google, one of the world’s most innovative and influential technology companies. Through our integrated teams and data-driven approach, we help Google connect with audiences globally, drive marketing effectiveness, and unlock new opportunities for growth. Our partnership is built on a shared commitment to creativity, insight, and delivering exceptional results.

Role Summary and Impact

The Director, Strategy Data Solutions is responsible for bringing together and analyzing data from multiple sources to help Google make better strategic media and communications choices rooted in human insights. Sitting within the Integrated Strategy discipline, this role provides the critical data-driven insights that inform strategic direction. You will be instrumental in understanding consumer behavior to derive strategies that better connect Google to their audiences and drive marketing effectiveness.

Role Responsibilities

  • Proactively design and build bespoke insights solutions and tools fueled by disparate data sources.
  • Manage the creation and delivery of high-priority client deliverables, including comprehensive global competitive spend reports, ensuring accuracy and timeliness.
  • Transform complex 1st, 2nd, and 3rd party data into clear, compelling narratives and visualizations that inform strategic recommendations across competitive, cultural, consumer, and media landscapes.
  • Identify and define new audience segments, developing a deep understanding of their motivations, behaviors, and preferred communication channels.
  • Craft and present data-driven narratives to internal and external stakeholders, effectively communicating complex insights to influence decision-making.
  • Drive thought leadership initiatives by creating and sharing insightful content, developing new frameworks and tools to provide actionable guidance for clients.
  • Cultivate strong client relationships, serving as a trusted advisor by proactively understanding their business objectives and providing tailored, actionable solutions.
  • Serve as a subject matter expert and internal consultant to planning and strategy teams, educating them on the effective use of available data resources and analytical tools.
  • Support New Business pitches and other projects, as needed, by providing insight analysis and guidance.

 

Skills and Experience

  • Minimum 6 years of industry experience in research, analytics, or media, with previous experience at an agency, consultancy, research supplier, publisher, or brand preferred.
  • Proficient in Python and/or R for data analysis and developing scalable data products.
  • Expertise in data manipulation techniques, including joins, sorting, filtering, merging, aggregation, window functions, regex, and string/date-time conversions.
  • Proven ability to create and maintain data dictionaries to ensure data integrity.
  • Advanced proficiency in Microsoft Excel, including complex functions and data analysis tools.
  • Experience with data quality assurance, validation techniques, error handling, and data cleansing.
  • Working knowledge of syndicated consumer and media sources (e.g., MRI, Nielsen, Pathmatics, Vivvix, Comscore, YouGov, GWI).
  • Familiarity with API integration and management for data extraction and automation.
  • Knowledge of foundational statistical methods (e.g., regression analysis, hypothesis testing, ANOVA).
  • Strong analytical and critical thinking skills with the ability to distill the real question being asked and develop innovative solutions.
  • A natural storyteller with highly articulate, persuasive, and clear written and verbal communication skills.
  • A strong team player and self-starter who can manage multiple projects, prioritize tasks, and adapt quickly in a fast-paced environment.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

 

Equal Opportunities

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 

Accommodations & Hybrid Work Policy

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@WPPMedia.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

 

 

 

 

 

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://www.wpp.com/en/careers/wellbeing/benefits-at-wpp-in-the-us for more details.

US Pay Range

$100,000 - $230,000 USD

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