Business Director

Role Summary and Impact 

3 best things about the job: 

1. You will be working in a unique “integrated” agency with digital, media and creative specialists all under one roof. 

1. Work with young and like-minded colleagues. 

1. Put you on the cutting edge of digital advertising and communications.  

Measures of success – 

In three months: 

• Fully up to speed with the client(s) you are working on, and able to offer a viewpoint on their category, brand, consumer, competitors and objectives. 

• Leading strategic planning projects the client(s) in your remit; attending briefing sessions; undertaking research utilizing appropriate tools, desk research or bespoke research; facilitating brainstorms, providing insights and ideas, delivering responses to brief. 

In six months: 

• Offer additional value and proactivity to the strategic product on the client(s) you are working on; providing new ideas and opportunities that will improve the Maxus service and the teams understanding of the business. 

• Established as a key member of the team by both clients and internal team alike; actively leading strategic product to deliver best in class solutions and campaigns that work. 

In 12 months: 

• Fully established as the expert in the clients’ category and business; offering strong views, opinions, recommendations and solutions to our clients business challenges and proactively providing thought leadership to enhance the communications approach for our clients. 

• Considered a key member of the agency by both clients and internal team alike; providing ideas and thought leadership to clients and the wider business. 

Responsibilities of the role: 

• Produce and highly efficiently lead strategic planning service relevant to development in accordance with client business objectives and status. 

• Oversee key steps and decision makings in producing service and keep presenting in business meetings and communication on strategy. 

• Resolve problems rising from service to ensure path to business success 

• Initiate working system construction, improvement and be proactive in innovation. 

• Good communication with clients and raise service quality consistently. 

• Lead team to be active and positive in pitch projects.  

• Expand business scope and explore new opportunities to meet revenue targets and drive incremental billing and revenue. 

 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

What you will need: 

• Minimum 8-10 years of digital media planning experience. 

• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources. 

• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media. 

• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations. 

• Strong communication and presentation skills. 

• Fluent English communication skills. Fluent Mandarin and written Traditional Chinese would be advantageous 

• Good time management skill and able to follow through on process and delivery timelines. 

 

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