Manager, Audience Planning

About WPP Media:
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand, Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact 
The Audience Planning at WPP Media will play a pivotal role in the Data & Tech team, focusing on audience insights, data strategies, and platform implementation. This position involves collaborating with various brands to generate audience insights, create audience frameworks, and inform data types for campaign activation. The ideal candidate will work closely with clients, providing strategic recommendations and fostering strong relationships to manage day-to-day efforts effectively.

What you’ll bring:

• Show thought leadership in creating audience recommendations across the client's brands.
• Generate audience insights from various data platforms and communicate recommendations effectively.
• Develop audience insights for different scenarios including retention, acquisition, and growth areas.
• Utilize tools for audience insights, market sizing, and segmentation.
• Align audience profiles with investment strategies in collaboration with planning and activation teams.
• Recommend data types for audience activation based on client goals.
• Consult on first-party data strategies with clients.
• Support the measurement team in creating test & learn agendas for campaigns.
• Implement tests to future-proof clients in the evolving media landscape.
• Provide client optimizations based on audience data and analytics.
• Understand marketing and advertising technology and communicate data flow across platforms.
• Stay updated on the changing identity landscape to assist clients with data and technology discussions.
• Identify relevant data solutions and technology partners for audience insights.
• Recommend solutions for data and measurement gaps to the team.
• Foster client trust through transparency and effective expectation management.
• Bridge internal teams with strong interpersonal skills.

Skills and Experience

• Bachelor's degree with 5+ years' experience in audience/data strategy, analytics, or insights
• Strong written and verbal communication and presentation skills
• Ability to collaborate with teams and manage multiple projects effectively
• Basic knowledge of digital data types and marketing technologies
• Strong analytical, critical thinking, and problem-solving skills
• Organizational skills with a strategic mindset
• Proficiency in MS Excel, Word, and PowerPoint

Nice-to-haves

• Experience with activation and insights platforms such as Meta, DSPs, GA4
• Experience interpreting large data sets to tell client stories.

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
 
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.