Partner, Content Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The KOL Planning Lead Partner is a senior strategic role responsible for driving the development of content and influencer marketing strategies and plans. This position serves both as a service/product for clients and as a growth engine for WPP Media's digital business.

Responsibilities of the role:

Strategic Planning 

• Lead strategic planning for new business pitches or entire client business unit
• Set the correct planning framework and methodology
• Develop overall content landscape and trends mining
• Unify Share of voice planning across teams
• Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Supervise Content Planning Manager and Executives to define the right KOL Content plan messaging aligned with brand objectives
• Supervise Content Planning Group Head and Managers in monitoring campaign phasing versus budget and ambition
• Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
• Supervise KOL content plan quality, ensuring standardization and templates applied

Account Planning

• Set the ways of working on account planning and regular client stakeholder
• Liaise with senior client stakeholders to set annual ambition and plans
• Ensure client satisfaction on brand’s performance
• Lead regular client interaction and monthly performance review

Commercial Planning

• Determine the cost and value for each of the projects
• Ensure zero overspend per campaign plan
• Support Managing Director and GOAT Trading lead in managing costs with Buying team based on budgets
• Support Managing Director and GOAT Trading Lead in ensuring budget spend tracker is 100% updated and no overspends

Best Practice and Innovations

• Identify new tools, practices to drive competitive advantage for GroupM planning
• Lead in developing new case studies or portfolio that can establish the value of the service
• Set new innovations on planning and practice for influencer marketing

Skills and Experience

• Bachelor’s degree is a requirement
• 10+ years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency
• Strong analytical skills and possess a strong ability to turn data into actionable insights
• Have a good understanding of Influencer marketing ecosystem
• Have a good understanding of how to develop insights for consumer, trends, industry and competition
• Have a good understanding of the digital marketing industry and social media technology.
• Able to lead a team or a business unit and work with minimum supervision.
• Able to read, write and speak in English effectively
• Able to work in a highly multicultural environment
• Ability to communicate effectively at all levels

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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