Assistant Media Planner - Digital

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact:

Mindshare is a leading brand of WPP Media, the world’s largest media investment company. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Assistant Media Planner - Digital to join us. In this role, you will be responsible to entail devising digital media strategies for a portfolio of brands, working with globally renowned publishers, and continuously innovate in the growing media Industry.

Reporting of the role

This role reports to Business Manager - Digital

3 best things about the job:

1. You get to work some of the largest clients in the country.
2. Get to work closely with top publishers such as Google & Facebook.
3. Get to explore new digital platforms for your campaigns.

In this role, your goals will be: 

In three months:

• Assisting Senior Media planner  in managing the client expectations on regular deliverable.
• Assisting Senior Media Planner in managing the client and bring in new digital ideas for the client/brand portfolio.

In six months:

• Assisting in setting the digital way-forward for brand.
• New platform exploration and develop connected platform digital media solutions.
• Assisting Senior Media Planner to pitch for new businesses.

In 12 months:

• Emerged as the go-to person both internally and amongst client for digital solutions.
• Become proficient in handling and resolving conflicts.
• Showcase digital work done for awards.

What your day looks like at Mindshare:

• Suggest ideas and be on the lookout for innovative campaigns & executions.
• Assist media planner in plan development by making plans and entries.
• Help media planner in plan deployment and coordinate with partner agencies to ensure timely deployment.
• Report on campaign tracking and post buy development.
• Assist team in facilitating client requests.
• Help the team where required with new platforms & deal negotiation.
• Help the team where required with partner management.

Skills and Experience:

• Keen interest in Digital and digital trends.
• Strong oral and written communication skills/ presentation skills.
• Google Certified, (otherwise will need to be certified before the end of probation).
• Must be an BBA / MBA from a reputable university of equivalent.
• 1 year experience in digital planning / marketing / media.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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