Associate Director Media Activation

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 Role Summary & Impact

As an Associate Business Director – Offline Media Activation, you will lead the activation and execution of large-scale offline media investments across TV, Print, and Radio, Events, and Content Integrations. You will be responsible for translating media strategies into cost-efficient, high-quality execution, managing senior stakeholders, and driving value through planning, partnerships, and delivery excellence.

This role offers the opportunity to work on one of the most prestigious and demanding global accounts – Google, providing unmatched exposure to high-impact campaigns, marquee properties, and complex media ecosystems.

Key Responsibilities

• Lead end-to-end offline media planning and execution for high-value brands, ensuring delivery against agreed KPIs, timelines, and budgets.
• Evaluate and activate impact properties, events, sponsorships, and content integrations aligned with campaign objectives.
• Partner closely with Business, Investment Team, MPlan/Ad Ops, Finance, and Compliance teams to ensure seamless execution and audit readiness.
• Manage and mentor Managers and Senior Managers, ensuring accuracy, accountability, and delivery discipline.
• Act as a senior client-facing stakeholder, confidently discussing planning/execution strategy, delivery status, and optimisation opportunities.
• Proactively identify innovations, alternate inventory opportunities, and efficiency levers within offline media.

Why This Role is Exciting

• Opportunity to work on Google, one of the world’s most influential and data-driven advertisers.
• Exposure to 360° offline planning, including marquee events (IPL, premium sports), content partnerships, and sponsorships.
• High ownership role with real commercial impact and leadership visibility.
• Platform to build long-term partnerships with leading media houses and broadcasters.

Measures of Success

In the first 3 months, you would have:

• Gained deep understanding of the Google account structure, priorities, and offline activation requirements.
• Built strong working relationships with internal teams (Business, Investment MPlan, Finance) and key media partners.
• Taken ownership of live campaigns and ensured smooth delivery and compliance.

In the first 6 months, you would have:

• Independently led planning for all offline planning and delivered measurable cost efficiencies.
• Established clear activation processes and governance to manage scale and complexity.
• Become a trusted point of contact for the client on offline execution matters.

In the first 12 months, you would have:

• Built and led a high-performing activation team with strong delivery discipline.
• Contributed to long-term activation strategy, innovation roadmap, and partnership development for the account.

Skills & Experience

• 7–10 years of experience in offline media activation / buying within a leading media agency.
• Strong hands-on experience across TV (primary), Print, Radio, Events, and Content deals.
• Proven planning skills with a track record of delivering savings and value-adds.
• Deep understanding of planning process, CPRP, inventory dynamics, seasonal inflation, and delivery optimisation.
• Experience managing mid-to-senior teams and working with senior client stakeholders.
• High attention to detail, strong commercial acumen, and ability to operate in a fast-paced environment

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 

 

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