Sr Manager, Data Strategy LATAM

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 

 

Role Summary and Impact 

Choreograph is seeking a (Associate) Director, Data Strategy (Agency/Client(s)/ Market) who will play a pivotal role in supporting our Data Strategy team to drive adoption of the Open Media Studio (OMS) Platform across GroupM agencies and clients, accelerating the use of data to inform brilliant advertising strategies. They will help our Agency and Client Data Strategy leadership to manage agency’s clients' satisfaction, commercial health, and their understanding of our platform, solutions, and consulting services.

They will help to manage all aspects of delivery operations within our Data Strategy team to ensure that our delivery of client solutions to existing and new clients is exceptional, expertly executed and drives the very best experiences for our clients and agencies. You will be responsible for program managing and coordinating RFI responses and other Choreograph required contributions to the pitch process and will support Data Strategy leadership across current accounts by drafting solutions designs and demoing our OMS platform to clients and agencies. You will drive adoption plans and education for clients and agencies in service of achieving OMS adoption across our entire client base.  You will become an expert in our products and capabilities in service of the success and adoption of OMS across clients and agencies.

Who you are

• Client Leader: You are a leader with a deep understanding of data products and technology, able to guide Choreograph into the future.
• Relationship Builder: You possess the ability to effectively engage with clients and agency partners, nurturing relationships that drive success.
• Passionate Advocate: You are passionate about leveraging data to create unbeatable advantages for our clients while building trust and understanding with their customers.

What you will do

• Support Data Strategy for Clients: It all starts and ends with data. What questions do you want data to answer? What data do you have? What data do you need? And how will you use that data to rationalize your decisions? You will be responsible for leveraging Data Strategy personnel assigned to help our clients answer these questions. The Data Strategy team is responsible for setting the foundations for smart, audience-led and analytically driven media plans and advertising tactics that deliver client outcomes.
• Drive Platform Adoption: You will work with Data Strategy leadership in the growth of the Choreograph platform by supporting adoption of Open Media Studio platform across agencies and clients. This will include managing Choreograph responses in new business acquisition and supporting and coordinating across existing client and agency teams (including up-selling and cross-selling).
• Drive Agency Engagement: You will be the face of Choreograph to some of our agency partners, leading engagement efforts with clients. You will be responsible for a steady educational cadence with key agency employee cohorts to build knowledge that translates to growth through platform utilization and services upsell. This includes promoting our platform, capabilities, partnerships, and solutions.
• Support Solution Success: You will play a supporting role for the performance of the solutions we provide, ensuring our products deliver to client goals. You will draft solutions designs, deliver walkthroughs and demos of OMS and coordinate Open Instance and OMS deployment and configuration, leveraging your interactions to identify additional use cases and feedback for our product teams.
• Engagement Plans: Alongside your direct leadership you will develop, maintain, and execute detailed engagement plans to guarantee client success, taking a proactive approach to addressing their unique needs.
• Product Partnership: You will become an expert in our Products and Platform, with a deep understanding of our technical capabilities and responsible for communicating them to both internal and external audiences.
• Thought Leadership: Stay at the forefront of industry trends and technologies and provide thought leadership that sets Choreograph apart as an industry expert.

 

Skills and Experience 

• Client Leadership: Demonstrated experience in a client management role within Adtech or Advertising or a closely related field, in a highly matrixed organizational structure showing a track record of successful outcomes.
• Technical Expertise: A deep understanding of data products, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders
• Consultative Selling: Understanding of consultative selling, with the ability to understand client needs, articulate the value proposition of our platform, and tailor solutions to meet those needs effectively and communicate the business value of our platform.
• Customer Focus: A relentless focus on customer success, with a passion for delivering exceptional client experiences and driving long-term relationships.
• Communication Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.

 

We would strongly favour candidates with the following:

• Demonstrable experience of driving technology adoption in a SaaS/PaaS environment
• Experience designing and/or deploying data strategies with large, multi-line or multinational brands for paid media and advertising
• Experience working with large marketing agencies.
• Familiarity with WPP ecosystem.

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

Please read our Privacy Notice for more information on how we process the information you provide.