Associate Director, Analytics

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 

Role Summary and Impact

This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients.

Choreograph is the global data-analytics-tech organization powering WPP Media which is are a part of WPP. We are currently looking for a Analytics Associate Director to join us. In this role, you will be responsible for to implement customized analytics and attribution strategies to deliver greater media effectiveness for the Choreograph regional Analytics services hub. The role supports and guides the media planning and strategy teams so that best practice tools and practice are implemented across all clients. They are responsible for formulating testing and optimization, while overseeing the execution of recommendations for optimal performance. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region.

Reporting of the role

This role reports to the SVP and Choreograph Analytics Delivery Lead, Asia-Pacific (data science/analytics)

3 best things about the job:

1. Opportunity to work directly with the world’s biggest brands on high profile advanced analytics consulting and implementation projects regionally and globally
2. A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
3. Working within a proven, high performing team with an excellent network of support and development opportunities within Choreograph and WPP

Responsibilities of the role:

• Manage project quality and timely delivery on diverse econometric and quantitative marketing/media consultancy projects
• Collaborate with multi-functional project teams of data engineers, statisticians, media strategists, and media planners to successfully deliver projects
• Fulfils our commitment to advanced analytical measurement including the application of AI and ML to improve media decision making, alongside our Systems Intelligence team.
• Ability to tell data-driven decision support stories by collecting, analysing, and visualizing data
• Combine statistical results with strategic thinking and business requirements to create cohesive stories and actionable results for clients
• Build effective working relationships with the Systems Intelligence team and wider MediaCom

What you will need:

• 8+ years of experience in marketing analytics, digital media, business intelligence, reporting, or related field(s)
• Expertise in some or all the following is highly desirable
• Programming languages: R, Python
• Database/Cloud platforms: SQL, Google Cloud Platform, Microsoft Azure, AWS
• Visualisation tools: Microsoft Power BI, Google Data Studio, Tableau, Datorama
• Web analytics: Google Analytics 360, Adobe Analytics
• Experience of managing analytics teams consisting of at least 2-3 team members
• In-depth practical and theoretical knowledge of machine learning for predictive modeling, and analytical techniques would be a strong advantage
• Experience with advanced analytic techniques, such as factor analysis, predictive modelling, logistic regression, and cluster analysis, segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, advertising effectiveness, consumer profiling, attribution modeling, and market mix, and ROI measurement
• Knowledge on harmonizing CRM, 1st party and 3rd party data from multiple sources to harness valuable insights using ad tech and data harmonization tools
• Strong attention to detail, highly entrepreneurial, open-minded, persistent and highly collaborative
• Superior written, presentation, analytical, quantitative, and verbal skills
• You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if required
• Strong PowerPoint skills, advanced Microsoft Excel to manipulate and analyse data

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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