Programmatic Trading Manager

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Overview of job WPP Media Solutions is looking for a manager to join the Programmatic Trading for Thailand. The Programmatic Trading and Operations role at the heart of all WPP Media Solutions activities and is pivotal to the success of each campaign that is executed. This role works closely with all other teams from Engagement, Supply and Business Operation.

You will be responsible for supporting the companies that utilize proprietary technology suite and must work flawlessly to maintain key business relationships with agencies and supply inventories. You will set up advertising campaigns as well as managing and prioritizing actions items for campaigns on a day-to-day basis.

We are looking for someone with a positive attitude, enthusiastic and is flexible with embracing changes and new challenges.

5 best things about the job:

1. It’s a great work environment - You will collaborate with the team of quick witted, diverse, and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.

2. Opinions and ideas are highly encouraged, and everyone has a voice. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success.

3. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace every day.

4. Get ahead of the evolution - Be part of the exciting evolving space of Programmatic Display, Video, Audio, Advanced Digital Out of Home and Advanced TV as you will be experiencing all these first hand with the campaigns you manage.

5. Stay connected - Opportunity to network with industry’s leading suppliers for Programmatic Platform, Supply, Audience Data and Creative

Responsibilities of the role:

Day to day responsibilities:

· Opportunity to work on local and global clients to manage their programmatic campaign across Desktop, Mobile, Tablet, Connected TV & Digital Out of Home channels, Meta and TikTok campaign.

· Manage the end-to-end process from set up, monitoring and optimization to ensure report metrics are fully captured.

· Strategize and execute campaigns on Demand Side Platform and ensure optimal delivery and performance alongside internal local and regional team.

· Analyze campaign data to develop insights and strategies for campaign optimization.

· Ensure alignment and operating in the same standardized manner and following all regional and global processes

· Share updates with agencies as well as provide in-depth campaign insights and optimization recommendations for campaign improvement

 

Strategic Responsibilities:

· Roll out test and learn initiatives to drive learnings and better campaign performance.

· Become a trusted advisor and expert within the programmatic trading field

· Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied across the whole region

Qualification

· Bachelor’s degree in marketing, communications or a related field

· 3-5 years professional experience with digital media

· Hands on experience and knowledge in programmatic trading

· Ideal candidate will have hands on experience working with Trading Desks, Real Time Bidding media (Demand Side Platforms, Supply Side Platforms, Exchanges, Google Display Network, YouTube, Meta, TikTok)

· Understanding of Demand Side Platforms/Supply Side Platforms, Real Time Bidding, ad exchanges, Data Management Platforms, audience targeting

· Experience in campaign implementation, optimization, and reporting

· Understanding of the digital media ecosystem and technology

· Eager to learn new technology.

· Knowledge and passion for digital marketing: digital branding, video, mobile, connected tv & digital out of home.

· Experience with Xandr, The Trade Desk, Display & Video 360, Criteo, Perion, Google Ads, TikTok, Meta will be preferred.

· Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your clients.

· Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners.

· Good at English skills.

· Ability to work successfully with the team, handling multiple projects and meeting tight deadlines.

· Demonstrated critical thinking and problem-solving abilities.

· Flexible “can do attitude” to solve problems and look for solutions and not be daunted by new challenges or ambiguity.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

 

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