Social Media Lead

Primary Responsibilities:

1. You will be leading a team of Social Specialists, servicing some of the biggest brands in the SA.

2. Driving excellence and quality within Social. 

You will be required to:

• Work with the digital strategic planners on developing overall Social strategies 

• Carry out Research using Social Tools to establish relevant Paid Strategies & Targeting Strategies

• Understand the clients overall digital strategy and the role that Social would play in the media mix.

• Present Strategies and Research both internally and to the client.

• Have a sound understanding of Google Analytics and data, as well as website tagging & Analytics set up, & interpreting trends into strategy and research.

• Supply digital audit information when required

• Assist in the preparation of digital competitive analysis

• Working closely with the Agency Delivery Managers to ensure agency satisfaction and agency KPI’s are met In addition to managing relationships

• Leadership qualities to grow and support the entire Social Specialists. • Ability to train and raise the standard of Social Specialists  • 5-8 years of proven and extensive experience in Social • 2+ years Management experience (advantageous) General Skills required but not limited to:- • Client Facing • Social Platform Certified & drives team certification • Experience with large budgets and blue-chip client accounts • Experienced in Google Analytics • Experienced with Ecommerce/Cost Per Acquisition Strategies • Self-Motivated and Organized with a keen eye for detail

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