Senior Director - Strategy Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director – Product Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Partner, Product Strategy, Mindshare Fulcrum

3 best things about the job:

1. Contribute to influencing and enhancing planning best practices
2. Lead strategic thinking and integrated solutions
3. Work with the largest advertiser and leader in the FMCG segment

In this role, your goals will be:
In three months:

• Familiarize with the systems and processes
• Learn the planning methodology of the agency on both online and offline media
• Understand the different streams of analysis the team undertakes
• Contribute to at least two projects that the team is working on along with BAU

In six months:

• Thorough understanding of planning principles and processes to demonstrate in day-to-day work and conversations
• Collaborate with the necessary teams during a workstream pro-actively
• Point-of-view on the best approach that should be taken on projects
• Ideate on and deliver at least three projects

In twelve months:

• Ability to help build a narrative for the projects undertaken by the team
• Manage and deliver projects end-to-end

What your day job looks like at Mindshare:

• Provide strategic input in crafting the approach of a project, lead data analysis and support in building the project as a whole
• Collaboration with various teams for information exchange
• Be the go-to person for teams on certain projects and media planning principles

What you’ll bring:

• Expertise in offline or online planning
• Adept at data analysis and evaluation
• Attention to detail and accuracy in output
• Good time-management skills and ability to handle multiple projects at a time
• Good interpersonal communication and presentation skills

Minimum qualifications:

• 9-10 years of experience in media planning
• Preferred background in mathematics or statistics
• Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools – BARC, IRS, TGI, GWI, DV 360, FB dashboard, etc.

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

 Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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