WPP Media: Programmatic Executive- Beirut

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

The Programmatic Executive is responsible for the hands-on execution, optimization, and analysis of programmatic advertising campaigns across various platforms. The Programmatic Executive's efforts directly impact the success of client campaigns by maximizing reach, improving targeting accuracy, and delivering measurable ROI, ultimately contributing to the growth and reputation of the agency.

• Plan, execute, and optimize programmatic advertising campaigns across multiple platforms. 
• Support in developing the programmatic product across emerging channels i.e CTV, Audio, PDOOH & Video.    
• Develop and refine audience segments to ensure precise targeting and maximized reach. 
• Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI. 
• Assist the team with executing and evolving programmatic product strategy and direction.    
• Utilize various DSPs (e.g., Google DV360, The Trade Desk) and ad exchanges to run campaigns effectively. 
• Continually acquire knowledge by maintaining relationships with key programmatic vendors.
• Set up, monitor and optimize inventory on various supply platforms, ie. SSP and curation platforms.
• Ensure all relevant agency stakeholders are up to date in required platform certifications & keeping track of progress. Monitor campaign performance metrics, analyze data, and generate actionable insights for continuous improvement.

Skills and Experience

• Bachelor’s degree or higher in a STEM field (Science, Technology, Engineering, or Mathematics).
• Has a good working ethic, as well as professional integrity, possesses good communication skills, and is passionate towards the digital/programmatic industry.
• Excellent knowledge and skills of Microsoft suits: Excel, PowerPoint etc. 
• Understanding of ad tracking, web analytics, ad serving, DMP is a strong plus. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

 

 

Please read our Privacy Notice for more information on how we process the information you provide.