Director - Client Leadership

GENERAL DESCRIPTION

As Director – Client Leadership, you will be responsible for leading the integrated media, content, and technology services of your assigned business unit. You will be responsible for fostering strong relationships with key client stakeholders, providing strategic guidance to clients and agency teams, and ensuring the successful execution of campaigns across all service pillars (media, content and technology).

You will also be closely supporting the agency leadership team by ensuring operational excellence and client profitability through efficiently allocating resources, streamlining processes and systems across your unit and brand portfolio. This role requires a blend of client management, business development, technical skills, and team leadership skills. A key expectation is to ensure operational excellence and profitability by allocating resources, adapting and optimizing process and systems across your scope.

DUTIES AND RESPONSIBILITIES

As a Director – Client Leadership, you will be instrumental in executing the media vision and strategy of your assigned business unit. By driving comprehensive marketing solutions, you will work to build integrated marketing media plans, improve E-commerce strategies, and foster seamless operations to deliver campaign objectives and KPIs. A strong understanding of advertising, media, content, and technology landscapes will ensure the delivery of world-class services tailored to the client's specific needs. IMC, Performance and e-commerce services will cover the broad pillars of business & marketing strategy, performance media, creative and in-store content development, data analytics, and reporting, which you will customize to address client business needs and KPIs.

A key focus of your role will also be on helping clients develop and implement their full-funnel marketing campaigns while efficiently meeting business KPIs. You will also be expected to work closely with the agency’s established media partners (i.e. Google, Meta, TikTok, etc.) and E-commerce (i.e. Grab, foodpanda, etc.) platforms to find synergies that will allow clients to meet their targets while strengthening the client’s value proposition.

You are expected to have had previous hands-on experience in setting up and running or supervising similar Digital, E-commerce and Performance Marketing capabilities previously. Experience and familiarity with digital and biddable ad platforms is also required and you will be expected to maintain your certifications (i.e. Facebook Blueprint, Google Ads) throughout your tenure.

You will work closely with the Media Management & Delivery teams to ensure deployment excellence in campaign executions on biddable and non-biddable platforms while monitoring and optimizing these campaigns to deliver on campaign KPIs and objectives stated in the media plans.

A reasonable understanding of the nuances of the Philippines market and consumer behaviour is necessary for this role. You are also expected to gain in-depth knowledge of the client’s business and industry. You will be considered as a trusted advisor to clients while aligning client ambitions and strategies with agency goals and building long-term relationships with key client stakeholders.

You are expected to identify all relevant agency products and services across all solutions pillars: Media, Content, Technology, Investment to drive client objectives and agency revenue growth. You will also be required to have a profound grasp of the client's industry and internal ways of working coupled with the skillful identification of opportunities where Investment Solutions can deliver value, effectively overcoming obstacles and fostering growth. You will be involved in designing and building the agency servicing team, organizational structure, and ways of working to deliver on client goals.

Finally, you are expected to lead, manage, and motivate your team of planners and discipline specialists through continuous learning while fostering their career growth in the agency.

MEASURES OF SUCCESS

In three months:

•    To establish your leadership stance among key stakeholders both on the client and agency side
•    Gained a full understanding of the clients' business along with the internal and external process
•    To translate the client’s needs into clear direction and leadership for all WPP Media resources working on the account
•    To become completely familiar with the client’s IMC, Performance Marketing and E-Commerce strategy and plans, planning process, the marketing calendar, and the needs of key stakeholders

In six months:

•    Reviewed and refined the agency’s IMC, Performance Marketing and E-Commerce planning frameworks, while constantly proposing strategies to optimize E-commerce campaigns to reach their full potential (i.e. GMV and ROAS targets)
•    Further developed local relationships across the agencies and with key Digital and E-Commerce platform partners
•    Effectively identified and pitched for organic business growth opportunities for client

In 12 months:

•    Developed a roadmap for the next 1 to 3 years to strengthen the agency’s engagement with the client
•    A firm grasp of all of WPP Media products and services across all pillars
•    Delivered on the Client and Business KPIs to drive client satisfaction and retention

KPIs of this Role:

1.    Client Satisfaction and Retention (Vantage Scores and Client-Agency Evaluation)
2.    Client Growth (Revenue Growth and Penetration of Agency Services and WPP Media Investment Products)
3.    Client P&L Management (Client Profitability)
4.    Client Recognition and Awards (Awards Won and Innovations/FIM Executions)
5.    Agency Team Development (Talent Retention and Upskilling)

 

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