Media Planning Associate

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact 

As a Senior Media Planning Associate, you will drive the end-to-end execution and optimization of media campaigns for a leading global financial services client, ensuring strategic alignment and measurable results across key objectives such as brand growth, usage, and customer engagement. Leveraging your digital media expertise (SEM, social ads), you will develop robust implementation plans, conduct competitive and category analysis, and track campaign performance against KPIs. Your impact will be critical in delivering data-driven media strategies and high-quality client-facing outputs, working closely with regional and global stakeholders within a collaborative WPP team environment.

3 Best Things About The Job:

1. Opportunity to interact and learn from the best people in WPP Media to drive excellence in media, content and technology.
2. Opportunity to work on a diverse mix of well-known local retail brands and renowned international brands.
3. Grow your potential in a team culture built on collective energy, passion, collaboration and support.

Core responsibilities:

• Develop and execute comprehensive media implementation plans from briefing through post-buy.
• Manage the full lifecycle of media campaigns, ensuring strategic alignment and optimal media mix.
• Conduct competitive and category analysis to identify market trends, consumer behaviours and media opportunities.
• Generate regular, insightful performance reports with actionable recommendations.
• Assist in rigorous tracking of campaign performance against agreed KPIs.
• Monitor media efficiencies and identify areas for optimization.
• Contribute to data-driven decision-making for continuous campaign improvement.
• Collaborate with internal teams, other agencies and clients to ensure seamless campaign delivery.

The Candidate: 

• Preferably 2 years of experience in digital media planning and/or implementation, ideally within a media agency environment
• Knowledge and hands-on experience with SEM, Social Ad Campaign Managers & Analytics tools is preferred.
• Fast learner with a proactive mindset, able to work at speed in a dynamic environment and adapt to evolving priorities.
• Strong ownership and accountability in campaign execution, with high attention to detail.
• Analytical and data-driven, with a strong interest in working with numbers and performance data.
• Able to collaborate effectively with multiple stakeholders including internal teams and clients.
• Clear and confident communicator, able to support client meetings and presentations.
• Curious and eager to continuously develop digital media skills and platform knowledge
• Strong working knowledge of Excel and PowerPoint

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

Please read our Privacy Notice for more information on how we process the information you provide.