Programmatic Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Programmatic Manager, you will oversee the end-to-end planning, execution, optimization, and reporting of programmatic campaigns across platforms such as DV360, Xandr, Ads Movil, and Sonata. You will leverage advanced data analytics to generate actionable insights, create automated dashboards, and monitor key performance indicators, ensuring campaigns achieve objectives in performance, viewability, and brand safety. Collaborating closely with internal teams and clients, you will align programmatic strategies with broader business goals, develop innovative solutions to improve targeting and efficiency, and drive measurable ROI, maximizing the impact of digital advertising investments.

Skills and Experience

• Lead end-to-end programmatic campaign planning, execution, optimization, and reporting across platforms such as DV360, Xandr, Ads Movil, and Sonata.
• Analyze campaign data to generate actionable insights and identify opportunities for performance improvement and ROI maximization.
• Develop automated dashboards and reports to monitor KPIs, campaign efficiency, viewability, and brand safety compliance.
• Collaborate with internal teams and clients to align programmatic strategies with business objectives and digital marketing goals.
• Propose innovative solutions and optimizations based on the latest trends in programmatic advertising and digital media.
• Utilize advanced tools and platforms, including Data Studio, Power BI, Tableau, Excel, and Google Ads, to drive data-driven decision-making.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.