Digital Commerce Delivery Lead

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Partner – Digital Commerce Delivery Lead

WPP is looking for an experienced and highly skilled DCom Performance Marketing Delivery Lead to oversee end-to-end implementation, optimisation and scale of commerce media across marketplaces, beauty retail and quick commerce platforms. The ideal candidate will have deep hands-on expertise across Amazon, Flipkart, Myntra, Nykaa, Purplle, Blinkit, Zepto, Instamart, as well as strong understanding of off-platform performance including Google Search, PMax, Demand Gen, Shopping, YouTube, Meta CPAS/A+SC, Amazon DSP.
This role leads a high-performance team delivering outcomes across one of India’s largest commerce mandates.

Reporting of the Role: This role reports to the Digital Commerce & Performance Lead

Measures of Success

In three months,

• Complete understanding of category benchmarks, marketplace mechanics and client business KPIs.
• Full grip on team structure, workflows, SOPs and campaign governance processes.
• Hands-on with optimisation levers across all key platforms (marketplaces, Q-com, Google, Meta).
• Running weekly governance reviews with clear action plans and delivery tracking.
• Begin showcasing POVs in internal discussions and client forums.

In six months,

• Set the operational vision for commerce performance delivery with clear quarterly goals.
• Establish automation guardrails (Pacvue/1DS/rules) and scale structured test-and-learn programs.
• Strengthen team capability via coaching, platform certifications and QA discipline.
• Drive integrated planning with Strategy, Content and Digital Shelf teams.
• Build strong working relationships with HUL brand, media and commerce stakeholders.
• Deliver consistent improvements in RoAS/TACoS and scale spends per plan.

In 12 months,

• Set benchmark standards for execution excellence across all commerce platforms.
• Build a high-performing, motivated, well-trained team delivering zero-slippage operations.
• Institutionalise best practices, measurement frameworks and integrated performance playbooks.
• Lead quarterly business reviews with strategic recommendations and impact narratives.
• Deliver predictable performance improvement and contribute meaningfully to annual revenue outcomes

Responsibilities of the Role

1. Performance Execution & Delivery

• Own end-to-end implementation, pacing, optimisation and scaling across:
  Amazon, Flipkart, Myntra, Nykaa, Purplle, Blinkit, Zepto, Instamart,
  and off-platform: Google Search, PMax, Demand Gen, Shopping, YouTube; Meta CPAS/A+SC; Amazon DSP.
• Translate strategic plans into structured execution with measurable KPIs.

2. Governance, QA & Process Rigor

• Enforce SOPs, SLAs and QA checks across campaign setup, pacing, and optimisation.
• Lead business reviews, commerce media analyses and test-and-learn forums.
• Ensure error-free execution and proactive issue detection across platforms.

3. AI-led Bid Optimisation & Automation

• Own and drive automation strategy across Pacvue, 1DS, platform-native rules and bulk operations.
• Design rule strategies, eligibility criteria, exception handling protocols and experimentation roadmaps.
• Monitor automation impact, run pre/post analysis and standardise automation playbooks.

4. Optimisation & Growth

• Oversee and guide team on daily and weekly optimisation of budgets, bids, keywords/SKUs, audiences, creatives and feeds.
• Activate AMC signals and advanced measurement for deeper optimisation.
• Identify unlocks across CVR, CPCs, OOS, velocity, ranking, share of search, digital shelf metrics.
• Drive business growth through on-platform performance + coordinated off-platform activation.

5. Analytics, Measurement & Reporting

• Maintain unified delivery dashboards and orchestrate timely reporting.
• Lead incrementality tests (geo/split) and quantify impact of performance interventions.
• Translate data into actionable insights with clear next-step recommendations.

6. Cross-functional Collaboration

• Partner with Strategy for annual/quarterly plans & tool adoption pilots.
• Proactively engage with platform partners for betas, learning agendas and optimisation unlocks.

Team Leadership

• Lead 5 direct reports (total ~30 team), driving capability, clarity and high-quality output.
• Drive QA reviews, and capability-building interventions.
• Build a strong, collaborative, high-ownership culture.

What You Will Need

• 7–12 years of experience in commerce performance marketing across marketplaces, beauty retail and Q-commerce.
• Deep working knowledge of Amazon Ads, Flipkart Ads, Myntra, Nykaa, Purplle, Blinkit, Zepto, Instamartecosystems.
• Strong exposure to Google (Search, PMax, Demand Gen, Shopping, YouTube) and Meta (CPAS, A+SC).
• Proven experience managing large-scale campaign delivery teams (20–30+).
• Strong analytical skills with ability to triangulate data signals and drive actionable insights.
• Experience implementing automation via tools like Pacvue, 1DS, platform rules/scripts/bulk operations.
• Excellent client management, communication and presentation skills.
• Ability to build governance, set process rigor, and deliver consistent operational excellence.
• Hunger to learn, test, optimise and continuously improve.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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